Hootsuite | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools....


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Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.

Website
Headquarters
Vancouver, BC
Size
1001-5000 employees
Industry
Software Development
Specialities
Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion, Instagram

🛍️ Hootsuite Product and Pricing News →

👔 Hootsuite CEO, Management and Leadership Team →

⚔️ Hootsuite Alternatives and Competitors →

💼 Hootsuite Hiring and Layoffs →

🤖 Hootsuite Developer, Integration and Automation News →

📈 Hootsuite Financials, Fundraising and Valuation News →

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🛍️ Hootsuite Product and Pricing News

  • Hootsuite has enhanced its analytics tools with new social ad extensions that provide real-time metrics, AI-driven insights, and cross-platform ad performance tracking to optimize campaign effectiveness.
  • Hootsuite now offers personalized post times and strategic timing based on audience data to maximize engagement and reach on multiple platforms, enhancing its social media management capabilities.
  • Hootsuite has expanded its Inbox support to include TikTok and YouTube comment moderation, enhancing its social media management capabilities.
  • Hootsuite now offers a Proofpoint compliance integration as an add-on for Enterprise customers, enhancing security for AI-generated content.
  • Hootsuite has updated its platform to include engagement rate benchmarks for 12 industries and now refers to Twitter as 'X'.

  • Hootsuite has expanded its Inbox messaging support to include WhatsApp, alongside Facebook, Instagram, X (Twitter), and LinkedIn.
  • Hootsuite launched a free AI-powered blog ideas generator tool to help users create creative blog topics.
  • Hootsuite launched a new Status Page for real-time platform performance updates.

👔 Hootsuite CEO, Management and Leadership Team


⚔️ Hootsuite Alternatives and Competitors

  • Zoho Social
  • |
  • Sprout Social
  • |
  • Salesforce Social Studio
  • |
  • Sprinklr Social
  • |
  • Falcon.io
  • |
  • Khoros Social Marketing
  • |
  • Emplifi Social Marketing Cloud
  • |
  • Adobe Social
  • |
  • Planable
  • |
  • Buffer
  • |
  • Agorapulse
  • |
  • Sendible
  • |
  • Statusbrew
  • |
  • ContentStudio
  • |
  • eClincher
  • |
  • Planoly
  • |
  • Later
  • |
  • CoSchedule
  • |
  • SocialPilot
  • |
  • Metricool

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💼 Hootsuite Hiring and Layoffs

  • Chris Bither has joined Hootsuite as Chief Strategy Officer (CSO) in the United States, previously serving as Vice President, Business Operations, Corporate Strategy and Development at NerdWallet.
  • Sara Becker, CPA has joined Hootsuite as Director, Finance Policy and External Reporting from her previous position as Senior Manager at MorganFranklin Consulting in the United States.
  • Charlotte Clemens has joined Hootsuite as VP of Sales Enterprise Europe - Hootsuite & Talkwalker in France, previously serving as VP of Sales, Europe at Talkwalker.
  • Darya Abdollahzadeh has joined Hootsuite as Director, Platform and Infrastructure in Canada, previously serving as Senior Engineering Manager - DevOps & Infrastructure at Thales Cloud Security.
  • Hootsuite is hiring a remote Co-op for Information Security in Canada with a salary range of $46,100 - $55,400 CAD.

  • Hootsuite is hiring an Implementation Consultant in the United Kingdom.
  • Mike G. has left Hootsuite as Senior Manager, Revenue Enablement in the United States to join BlueConic as Director, Revenue Enablement.
  • Nicoleta Ciausu, a backend software engineer at Hootsuite, improved the Hootsuite Analytics onboarding experience by adding realistic demo data for new users.

🤖 Hootsuite Developer, Integration and Automation News

  • Hootsuite offers Starbucks centralized social media management, advanced scheduling, analytics, social listening, and team collaboration to enhance their marketing strategy.
  • Hootsuite helped Corewell Health achieve a 50% drop in negative sentiment and 2.5 times higher engagement than the industry average during a major merger and rebrand.
  • Hootsuite collaborated with Adweek to use real-time social listening data to rank the most impactful Super Bowl 59 ads.
  • Hootsuite partnered with Critical Truth to analyze over 1 million social posts and determine the best times to post on Instagram for maximum engagement in Q1 2025.


📈 Hootsuite Financials, Fundraising and Valuation News

  • Hootsuite's user base on the Chrome Web Store has decreased from 200,000 to 100,000 users.


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