Hootsuite | Competitive Intelligence Profile
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools....
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.
🛍️ Hootsuite Product and Pricing Intelligence →
📅 Hootsuite Event Participations →
⚖️ Hootsuite Regulatory Intelligence →
👔 Hootsuite Management and Leadership Team →
⚔️ Hootsuite Alternatives and Competitors →
💼 Hootsuite Hiring and Layoffs →
🤝 Hootsuite Partnerships, Clients and Vendors →
📈 Hootsuite Financial Performance, Fundraising, M&A →
🛍️ Hootsuite Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Hootsuite has rebranded its social media management tool for law firms to target legal marketing teams, emphasizing brand strengthening, reputation protection, talent attraction, client relationships, and compliance across all social channels.
- Hootsuite announced a new integration with Canva on October 20 to combine listening, design, and publishing in one workflow.
- Hootsuite launched Whiteboard for team content planning and Bluesky Publishing for audience reach.
📅 Hootsuite Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Hootsuite's Dante Sellers, a Public Sector Account Executive, announced a webinar on using Hootsuite and Talkwalker together to build high-value social strategies.
⚖️ Hootsuite Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Hootsuite Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief Customer Officer
[email protected] -
Chief of Staff, Revenue[email protected]
-
Chief People and Diversity Officer[email protected]
-
Chief Executive Officer
-
CEO[email protected]
-
CEO[email protected]
⚔️ Hootsuite Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zoho Social |
- Sprout Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi Social Marketing Cloud |
- Adobe Social |
- Planable |
- Buffer |
- Agorapulse |
- Sendible |
- Statusbrew |
- ContentStudio |
- eClincher |
- Planoly |
- Later |
- CoSchedule |
- SocialPilot |
- Metricool
💼 Hootsuite Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Dr. Antonis Papatsaras, former Chief Technology Officer at Hootsuite, has left to become Chief Technology Officer at Bluehost in the United States.
- Amin Ibrahim, previously Senior Director, PreSales at Hootsuite in Canada, has left to become Head of Solutions Consulting - North America & APAC at Enable.
- Timothy Yeung left Hootsuite as Executive Sponsor, Asian & Pacific Islander Employee Resource Group in Canada to join Uberall as Senior Director of Product Management.
🤝 Hootsuite Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Hootsuite partnered with data science agency Critical Truth to analyze over 1 million social posts and found the best times to post on social media for maximum engagement in 2025.
- Hootsuite partners with Bynder on November 20, 2025, integrating its digital asset management platform to help enterprise teams scale content while maintaining brand consistency.
- Hootsuite removed 90% of legacy Marketo programs and 80% of assets with JTF's automation-led cleanup to boost performance and scalability ahead of its HubSpot migration.
📈 Hootsuite Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
People also viewed
- JAMCO |
- Thompson Aero |
- RECARO Aircraft Seating |
- Adient Aerospace |
- Safran |
- Jetstar |
- Virgin Australia |
- Jeju Air |
- Vietjet Air |
- Asiana Airlines |
- Vietnam Airlines |
- Philippine Airlines
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense