Hootsuite | Competitive Intelligence Profile
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools....
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.
Website
Headquarters
Vancouver, BC
Size
1001-5000 employees
Industry
Software Development
Specialities
Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion, Instagram
🛍️ Hootsuite Product and Pricing News →
👔 Hootsuite CEO, Management and Leadership Team →
⚔️ Hootsuite Alternatives and Competitors →
💼 Hootsuite Hiring and Layoffs →
🤖 Hootsuite Developer, Integration and Automation News →
📈 Hootsuite Financials, Fundraising and Valuation News →
🛍️ Hootsuite Product and Pricing News
- Hootsuite introduced advanced influencer marketing strategies and insights on carousel ads and third-party tools for Instagram, effective April 30, 2025.
- Hootsuite updated its project management integrations to include Asana and changed its plan offerings to start at five social media channels with affordable per-user rates as of April 14, 2025.
- Hootsuite will introduce new automation tools, deeper listening, and smarter analytics in their April 2025 updates to enhance social media performance.
- Hootsuite now allows scheduling of up to 20 photos for Instagram carousel posts, doubling the previous limit of 10.
- Hootsuite launched a new DM Automation tool to track audience interactions from comments to website clicks.
- Hootsuite launched 'Auto Viral Mode' to help users make their content go viral with a simple button press.
- Hootsuite's Sparkcentral integrates seamlessly with Amplitude using the Tray platform, enabling connections without separate integration tools.
- Hootsuite now integrates with Bluesky as a data source, enabling users to track public conversation insights and key engagement metrics.
👔 Hootsuite CEO, Management and Leadership Team
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Chief Customer Officer
[email protected] -
Chief of Staff, Revenue[email protected]
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Chief People and Diversity Officer[email protected]
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Chief Executive Officer
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CEO[email protected]
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CEO[email protected]
⚔️ Hootsuite Alternatives and Competitors
- Zoho Social |
- Sprout Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi Social Marketing Cloud |
- Adobe Social |
- Planable |
- Buffer |
- Agorapulse |
- Sendible |
- Statusbrew |
- ContentStudio |
- eClincher |
- Planoly |
- Later |
- CoSchedule |
- SocialPilot |
- Metricool
💼 Hootsuite Hiring and Layoffs
- Patrick Phillips has joined Hootsuite as Vice President Ecommerce in the United States, previously holding a position in the same role at another company.
- João Ribeiro has joined Hootsuite as Director, Product Design in Luxembourg, previously holding a position at another company.
- Victoria Celeste (Bell) Mitchell has joined Hootsuite as Director, Global Payroll in the United States, previously serving as International Payroll Leader | Lead Associate at Booz Allen Hamilton.
- Nasir Din has left Hootsuite as General Manager - DACH to join DemoUp Cliplister as Vice President Global Sales in Germany.
- Sara Becker, CPA has joined Hootsuite as Director, Finance Policy and External Reporting from her previous position as Senior Manager at MorganFranklin Consulting in the United States.
- In May, Hootsuite is emphasizing mental health and inclusivity through its Employee Resource Groups, including a spotlight on the Neurodivergent ERG co-chaired by Alberto Ledesma.
- Elle Boileau has joined Hootsuite as a Staff Product Manager in Canada, previously holding a position at another company.
- Irina Novoselsky, CEO of Hootsuite, emphasizes the importance of understanding and aligning with customers as a CEO.
🤖 Hootsuite Developer, Integration and Automation News
- Hootsuite is partnering with Arizona State University to help amplify their stories and values through social media.
- 600+ of the Fortune 1000 brands now use Hootsuite, indicating a specific increase in adoption among top companies.
- Croda uses Hootsuite Advanced Analytics to enhance their social media strategy, as shared by Michael Blondé, Director of Sales and Enterprise BD, on April 16, 2025.
- Hootsuite's Senior Customer Success Manager, Stephanie Ohep, promotes using Talkwalker in Hootsuite to enhance social commerce strategies by analyzing trends and conversations in real-time.
- Hootsuite's Talkwalker helped an NBA client achieve a 352% increase in video views and a 27% boost in social engagement by using data-driven content strategies.
- Hootsuite offers Starbucks centralized social media management, advanced scheduling, analytics, social listening, and team collaboration to enhance their marketing strategy.
- Hootsuite collaborated with Adweek to use real-time social listening data to rank the most impactful Super Bowl 59 ads.
📈 Hootsuite Financials, Fundraising and Valuation News
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