Hootsuite | Competitive Intelligence Profile
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools....
Hootsuite is a social media management platform that offers scheduling, content creation, analytics, and social listening tools. It provides solutions for launching social campaigns, managing customer conversations, and enhancing social commerce experiences. Hootsuite Academy offers free online education and certifications in social media skills.
🛍️ Hootsuite Product and Pricing Intelligence →
📅 Hootsuite Event Participations →
⚖️ Hootsuite Regulatory Intelligence →
👔 Hootsuite Management and Leadership Team →
⚔️ Hootsuite Alternatives and Competitors →
💼 Hootsuite Hiring and Layoffs →
🤝 Hootsuite Partnerships, Clients and Vendors →
📈 Hootsuite Financial Performance, Fundraising, M&A →
🛍️ Hootsuite Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Hootsuite introduced advanced influencer marketing strategies and insights on carousel ads and third-party tools for Instagram, effective April 30, 2025.
- Hootsuite updated its project management integrations to include Asana and changed its plan offerings to start at five social media channels with affordable per-user rates as of April 14, 2025.
- Hootsuite will introduce new automation tools, deeper listening, and smarter analytics in their April 2025 updates to enhance social media performance.
📅 Hootsuite Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Hootsuite will participate in a session at Web Summit Vancouver on May 29.
- On June 3, Hootsuite's CEO Irina Novoselsky will join Dreamdata’s Laura Erdem for a live conversation about winning trust and visibility in a social-first world.
- Hootsuite will host a session on employee advocacy in social channels at the Financial Brand Forum in Las Vegas in April.
⚖️ Hootsuite Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Hootsuite has updated its ISO 27001 certification to include Talkwalker.
- Hootsuite now highlights its HIPAA-friendly status and compliance with privacy laws like GDPR, CCPA, and PIPEDA, making it a strategic choice for healthcare businesses.
👔 Hootsuite Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief Customer Officer
[email protected] -
Chief of Staff, Revenue[email protected]
-
Chief People and Diversity Officer[email protected]
-
Chief Executive Officer
-
CEO[email protected]
-
CEO[email protected]
⚔️ Hootsuite Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zoho Social |
- Sprout Social |
- Salesforce Social Studio |
- Sprinklr Social |
- Falcon.io |
- Khoros Social Marketing |
- Emplifi Social Marketing Cloud |
- Adobe Social |
- Planable |
- Buffer |
- Agorapulse |
- Sendible |
- Statusbrew |
- ContentStudio |
- eClincher |
- Planoly |
- Later |
- CoSchedule |
- SocialPilot |
- Metricool
💼 Hootsuite Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Patrick Phillips has joined Hootsuite as Vice President Ecommerce in the United States, previously holding a position in the same role at another company.
- João Ribeiro has joined Hootsuite as Director, Product Design in Luxembourg, previously holding a position at another company.
- Victoria Celeste (Bell) Mitchell has joined Hootsuite as Director, Global Payroll in the United States, previously serving as International Payroll Leader | Lead Associate at Booz Allen Hamilton.
🤝 Hootsuite Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Hootsuite is partnering with Arizona State University to help amplify their stories and values through social media.
- 600+ of the Fortune 1000 brands now use Hootsuite, indicating a specific increase in adoption among top companies.
- Hootsuite's Senior Customer Success Manager, Stephanie Ohep, promotes using Talkwalker in Hootsuite to enhance social commerce strategies by analyzing trends and conversations in real-time.
📈 Hootsuite Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Hootsuite released its 2024 Annual Impact Report detailing last year's efforts to improve global social impact.
People also viewed
- DoYouSpain |
- Gelato |
- Oneflow |
- QEEQ |
- Criipto |
- Grupa Pragma |
- FLEXIDEA SIA |
- Signicat |
- GetAccept |
- Verified |
- Printful |
- Later
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense