HockeyStack | Latest News & Updates - Jan 10, 2025 Release

HockeyStack introduced 'Odin', an AI marketing assistant, and implemented cookieless tracking with custom workflows to enhance data analysis and streamline processes...


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HockeyStack

🌎 hockeystack.com

HockeyStack is a SaaS analytics platform designed for B2B revenue teams, enabling marketing and sales teams to efficiently drive pipeline and close deals faster through modern attribution, holistic buyer journeys, and account insights. It integrates marketing, revenue, and product data to enhance understanding of product engagement and lead quality.


HockeyStack - Latest News and Updates

  • HockeyStack introduced 'Odin', an AI marketing assistant, and implemented cookieless tracking with custom workflows to enhance data analysis and streamline processes.
  • HockeyStack achieved a record-breaking quarter with 43% growth, their first million-dollar quarter, and a 5x year-over-year revenue increase by focusing on mid-market and enterprise clients, launching new products, and expanding their team to nearly 50 employees.
  • Dias Burkitbayev has joined HockeyStack as a Growth Engineer in the United States, previously working in a similar role.
  • HockeyStack's CRO Emir Atli revealed that LinkedIn ads were crucial to the company's growth, booking 632 qualified meetings last year, and shared a playbook detailing their successful ad strategies.
  • HockeyStack is recognized as a familiar tool for marketing automation alongside Salesforce and Marketo.
  • HockeyStack has hired Prentice Welch as an Enterprise Customer Success Manager.
  • Ryan Loh Yong Rui has joined HockeyStack as a Software Engineer in Singapore, previously working as a Software Engineer at AutoComplete.

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