Helix | Competitive Intelligence Profile
Helix is a retail company specializing in custom home furnishings, particularly mattresses. Launched in 2015, Helix Sleep focuses...
Helix is a retail company specializing in custom home furnishings, particularly mattresses. Launched in 2015, Helix Sleep focuses on providing personalized mattresses tailored to individual sleep preferences, body types, and sleeping positions. The company also offers Birch, an all-natural sleep brand, and Allform, which extends their product line into high-quality modular sofas. Helix emphasizes customization and individuality in its products and services.
🛍️ Helix Product and Pricing Intelligence →
📅 Helix Event Participations →
⚖️ Helix Regulatory Intelligence →
👔 Helix Management and Leadership Team →
⚔️ Helix Alternatives and Competitors →
💼 Helix Hiring and Layoffs →
🤝 Helix Partnerships, Clients and Vendors →
📈 Helix Financial Performance, Fundraising, M&A →
🛍️ Helix Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Helix introduced the ErgoAlign mattress topper designed to alleviate back pain with a 3-zone ergonomic design and cooling GlacioTex™ cover.
- Helix launched the redesigned Helix Elite mattress with a modern all-black design, enhanced cooling technology, and improved lumbar support for better sleep.
- Helix's Adjustable Base is recognized as the easiest to use among split king adjustable beds for 2025 due to its user-friendly setup and features.
📅 Helix Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Philip Madero Hammarskiöld announced that Helix participated in a closed beta to develop a powerful algorithm for analyzing creators and predicting performance.
- Helix hosted a series of mattress events at Ideal Glass Studios last week, showcasing sleek furniture designs and cozy vibes.
⚖️ Helix Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Helix Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Helix Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Zebrands |
- Casper |
- Kiwisleep |
- The Sleep Company |
- Saatva |
- Leesa Sleep |
- Eve Sleep |
- Mattress Warehouse |
- Pawjoy |
- One Bed |
- Everthread |
- Bear Mattress |
- Mattress Depot USA |
- Metron Industries |
- Cheap Mattress Reviews |
- Sleepworks |
- Inventorum GmbH |
- H Stern Jewelers |
- Frances Valentine
💼 Helix Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Helix Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Helix has expanded its retail presence by partnering with Sleep City and Sweet Dreams Furniture & Mattress, adding 12 new store locations as of June 10, 2025.
- Helix has partnered with Plus Relocation to provide tailored discounts and personalized sleep solutions for relocating employees, enhancing their transition experience.
- Sleep USA is now an authorized dealer for the Helix mattress line.
📈 Helix Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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