Haigh's Chocolates | Competitive Intelligence Profile

Haigh's Chocolates is Australia's oldest family-owned chocolate maker, established in 1915. The company specializes in producing...


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Haigh's Chocolates logo

Haigh's Chocolates is Australia's oldest family-owned chocolate maker, established in 1915. The company specializes in producing premium, ethically sourced chocolates from the cocoa bean, with a strong emphasis on quality ingredients and a world-class customer experience. With a rich history of innovation and expansion, Haigh's has grown from a single store in Adelaide to multiple locations across Australia, while remaining committed to its family-owned heritage.

Website
Headquarters
Parkside, SA
Size
501-1000 employees
Industry
Retail
Specialities
Making chocolate from the cocoa bean

🛍️ Haigh's Chocolates Product and Pricing Intelligence →

📅 Haigh's Chocolates Event Participations →

⚖️ Haigh's Chocolates Regulatory Intelligence →

👔 Haigh's Chocolates Management and Leadership Team →

⚔️ Haigh's Chocolates Alternatives and Competitors →

💼 Haigh's Chocolates Hiring and Layoffs →

🤝 Haigh's Chocolates Partnerships, Clients and Vendors →

📈 Haigh's Chocolates Financial Performance, Fundraising, M&A →


🛍️ Haigh's Chocolates Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Haigh's Chocolates has introduced a new Dominican Republic Single Origin Milk Chocolate, replacing the Australian Single Origin Milk Chocolate.
  • Haigh's Chocolates introduced a new Milk Chocolate Super Frog priced at $33.90 for 375g, replacing the Milk Peppermint Frogs.
  • Haigh's Chocolates released a special Anniversary Edition Premium 50g Milk Chocolate Bar for $7.50 to celebrate their 110th birthday.


📅 Haigh's Chocolates Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Haigh's Chocolates Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Haigh's Chocolates Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

  • Tim Sargent GAICD
    Non Executive Director
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⚔️ Haigh's Chocolates Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • The Chocolate Box
  • |
  • CACAO
  • |
  • Ghirardelli
  • |
  • Darrell Lea
  • |
  • Kinnerton Confectionery Company
  • |
  • Koko Black
  • |
  • Priestley's Gourmet Delights
  • |
  • Belle Fleur Fine Chocolates
  • |
  • Chocolart
  • |
  • Godiva Chocolate
  • |
  • Blommer
  • |
  • Bimbo Bakeries USA
  • |
  • McCain Foods
  • |
  • Henan Shuanghui Investment & Development
  • |
  • Sweet William Pty Ltd
  • |
  • Mondo Nougat
  • |
  • Chocogram
  • |
  • Nestlé Australia
  • |
  • Cadbury Pty Limited
  • |
  • Coco
  • |
  • Valrhona


💼 Haigh's Chocolates Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Haigh's Chocolates is currently hiring for the position of Assistant Store Manager - Block Arcade in Australia.


🤝 Haigh's Chocolates Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Haigh's Chocolates Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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