FirstEnergy | Competitive Intelligence Profile

FirstEnergy is a forward-thinking electric utility headquartered in Akron, Ohio, serving as one of the nation's largest investor-owned...


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FirstEnergy is a forward-thinking electric utility headquartered in Akron, Ohio, serving as one of the nation's largest investor-owned electric systems. The company operates 10 regulated distribution companies and provides electricity to over 6 million customers across the Midwest and Mid-Atlantic regions. FirstEnergy is committed to safety, reliability, and operational excellence, with a vast infrastructure that includes over 269,000 miles of distribution lines and approximately 24,000 miles of transmission lines.

Website
Headquarters
Akron, OH
Size
10,001+ employees
Industry
Utilities
Specialities
Energy and Electricity

🛍️ FirstEnergy Product and Pricing Intelligence →

📅 FirstEnergy Event Participations →

⚖️ FirstEnergy Regulatory Intelligence →

👔 FirstEnergy Management and Leadership Team →

⚔️ FirstEnergy Alternatives and Competitors →

💼 FirstEnergy Hiring and Layoffs →

🤝 FirstEnergy Partnerships, Clients and Vendors →

📈 FirstEnergy Financial Performance, Fundraising, M&A →


🛍️ FirstEnergy Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • FirstEnergy introduces programs to help Maryland customers manage electric bills, replacing a focus on volunteer activities.
  • FirstEnergy restored power to over 20,000 residents after an outage on May 22, 2025.
  • Overnight storms left more than 54,000 FirstEnergy customers without power in Northeast Ohio, with Summit and Stark Counties being the hardest hit.


📅 FirstEnergy Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • The FirstEnergy Foundation sponsored the Forgotten History Forum Series event on the Akron Sound's history.
  • FirstEnergy is the presenting sponsor of the Ambassador of Golf event, supporting the Northern Ohio Golf Charities Foundation's mission to aid Northeast Ohio communities.
  • FirstEnergy sponsored the Liberty Tree Project events in Somerset and Indiana Counties, as part of America250PA's initiative to preserve history and build community connections.

⚖️ FirstEnergy Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Several Middlesex County towns have criticized FirstEnergy for slow streetlight repairs, leading Sayreville to request a BPU investigation in April due to ongoing power issues.
  • FirstEnergy has requested the Public Utilities Commission of Ohio to increase its base rate, facing opposition from the Ohio Consumers’ Counsel.

👔 FirstEnergy Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ FirstEnergy Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Duke Energy
  • |
  • Entergy
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  • PPL
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  • Eversource Energy
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  • Edison International
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  • Pinnacle West Capital
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  • OGE Energy
  • |
  • IDACORP
  • |
  • Portland General Electric
  • |
  • ALLETE
  • |
  • RWE Clean Energy Solutions
  • |
  • CenterPoint Energy
  • |
  • American Electric Power
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  • ComEd
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  • Southern Company
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  • Exelon Corporation
  • |
  • Ameren


💼 FirstEnergy Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Matthew Amundson has left FirstEnergy, where he served as Developer IV in the Greater Minneapolis-St. Paul Area, to become Chief Operating Officer at Greenfield Metal Sales LLC.
  • FirstEnergy is currently seeking a Director Customer Accounts and Local Engagement - FE Utilities in the United States.
  • FirstEnergy announced that Michael Auseré will become Vice President of Financial Planning and Analysis on June 2, and Tabrina L. Davis will become Vice President of Communications on May 19.


🤝 FirstEnergy Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • FirstEnergy is collaborating with the Girl Scouts of North East Ohio to support STEM education through the new STEM Center of Excellence at Camp Ledgewood.
  • FirstEnergy is working with local municipalities to temporarily turn off streetlights along Lake Erie to prevent hazardous driving conditions caused by mayflies.
  • FirstEnergy collaborated with the Electric Power Research Institute to install 64 artificial bat roosts in New Jersey to mitigate the impact of transmission line construction on bat habitats.


📈 FirstEnergy Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • On May 21, 2025, FirstEnergy's CEO Brian X. Tierney announced at the Annual Meeting that the company has made significant progress in its transformation, investing $4.5 billion in the Energize365 program in 2024 and expanding its five-year investment target to $28 billion through 2029.


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