Figma | Competitive Intelligence Profile
Figma is a leading collaborative design tool based in San Francisco, California, that enables teams to design, prototype, and gather...
Figma is a leading collaborative design tool based in San Francisco, California, that enables teams to design, prototype, and gather feedback on products in a single platform. It aims to make design accessible to everyone and offers a suite of products including Figma Design, FigJam, and Figma Slides, facilitating collaboration among designers, developers, and product managers.
🛍️ Figma Product and Pricing Intelligence →
📅 Figma Event Participations →
⚖️ Figma Regulatory Intelligence →
👔 Figma Management and Leadership Team →
⚔️ Figma Alternatives and Competitors →
💼 Figma Hiring and Layoffs →
🤝 Figma Partnerships, Clients and Vendors →
📈 Figma Financial Performance, Fundraising, M&A →
🛍️ Figma Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Figma is shifting its focus from building grid systems and local meetups to AI-product development and global tours, as evidenced by the replacement of 'BUILDING GRID SYSTEMS WITH FIGMA GRID' in Atlanta on Jul 3 with 'THE REALITY OF BUILDING AI-PRODUCT – FOF WORLD TOUR 2025' in London on Jul 9.
- Figma replaced its event 'Figma Buzz' about scaling on-brand assets with design templates on Jun 12 with 'Figma Sites' focusing on designing, prototyping, and publishing websites in Figma on Jun 24, and added a new workshop 'Vector Illustration in Figma Design' on Jun 27.
- Figma has added 'Code in Figma' to its list of developer APIs, indicating an expansion in its developer platform offerings.
📅 Figma Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Figma's CTO Kris Rasmussen will discuss innovations in developer tooling and AI at We Are Developers event in Berlin on July 9-11.
- Figma is hosting the CONFIG 2025 event where participants can share their favorite talks to win a custom character drawing.
- Figma invites users to take a Minecraft break at #Config2025.
⚖️ Figma Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Figma announces FedRAMP Moderate ATO compliance for its government platform, enhancing security and efficiency for government teams.
👔 Figma Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Marketing Officer
[email protected] -
Engineering Director[email protected]
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Chief People Officer[email protected]
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Chief Product Officer[email protected]
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Chief Revenue Officer[email protected]
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Director of DesignOps[email protected]
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CTO, Figma[email protected]
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Chief Operation Officer & Board of Director Red & White Education PVT. LTD.[email protected]
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Vice President People/ Exec HR/ Employee Relations/Belonging/DEIB/ L&D[email protected]
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Founder & CEO Memorisely · Educator Advisory Board Figma • Making UX/UI Education Accessible[email protected]
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CEO & Co-founder of Figma[email protected]
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CFO[email protected]
⚔️ Figma Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Adobe XD |
- Miro |
- Sketch |
- InVision |
- UXPin |
- Axure RP |
- Marvel |
- Justinmind |
- Moqups |
- Framer |
- Canva |
- Balsamiq |
- Siter |
- Penpot
💼 Figma Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Figma's Chief Product Officer Yuhki Yamashita said the company is adapting to the fast-evolving generative AI landscape, which forced a rethink of its product development approach.
- Dylan Field, CEO of Figma, announced on May 14 that the company is rapidly expanding its surface area while ensuring strong fundamentals.
- Figma is currently hiring an Executive Assistant, CIO in the United States.
🤝 Figma Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Figma welcomes Payload CMS to expand its commitment to open source and support Payload's developer focus, as announced by Dylan Field, Figma's co-founder and CEO, on June 17.
- Figma is partnering with Microsoft to integrate the Model Context Protocol (MCP) into their apps on Windows.
- Figma collaborated with Playwell Bricks to create a custom brick set, praised by Sofia Montgomery for the fast and delightful design process.
📈 Figma Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Figma acquired Modyfi, an AI-powered design platform, on April 20, 2025, enhancing its ecosystem with AI-assisted design, vector creation, and animation features.
- Sheila Vashee from Figma is part of the exclusive network of operators and executives investing in Scribble Ventures.
- Figma's CEO and founder, Dylan Field, participated in a $75 million funding round for BRINC Drones.
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