Figma | Competitive Intelligence Profile
Figma is a leading collaborative design tool based in San Francisco, California, that enables teams to design, prototype, and gather...
Figma is a leading collaborative design tool based in San Francisco, California, that enables teams to design, prototype, and gather feedback on products in a single platform. It aims to make design accessible to everyone and offers a suite of products including Figma Design, FigJam, and Figma Slides, facilitating collaboration among designers, developers, and product managers.
🛍️ Figma Product and Pricing Intelligence →
📅 Figma Event Participations →
⚖️ Figma Regulatory Intelligence →
👔 Figma Management and Leadership Team →
⚔️ Figma Alternatives and Competitors →
💼 Figma Hiring and Layoffs →
🤝 Figma Partnerships, Clients and Vendors →
📈 Figma Financial Performance, Fundraising, M&A →
🛍️ Figma Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Figma introduced more ways to edit images with AI on Aug 14, 2025, including the ability to remove backgrounds or boost resolution for up to 25 images at once and the option to choose between Gemini 2.0 Flash and GPT Image 1 for editing.
- Figma Make, a prompt-to-app product, is now available for all users to try, enabling quick creation of fully functioning apps from ideas.
- Figma's VP of Engineering Abhishek Mathur announced a new AI feature that lets users remove backgrounds and boost resolution for multiple images at once.
📅 Figma Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Dylan Field, Figma's co-founder, shared the Figma founding story and discussed the importance of great design at AI Startup School before the Figma IPO.
- Figma's CTO Kris Rasmussen will discuss innovations in developer tooling and AI at We Are Developers event in Berlin on July 9-11.
- Gui Seiz, Director of Product Design – AI at Figma, will share insights on the future of design and AI at the iFood innovation event on August 19-20.
⚖️ Figma Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Figma and Motiff Reach Global Settlement in Intellectual Property Protection Lawsuits on August 12, 2025.
- Figma reached a settlement with Motiff in July 2025, forcing the rival to halt sales of its UI design tool globally except in mainland China and to reimburse Figma's legal expenses.
👔 Figma Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
-
Chief Marketing Officer
[email protected] -
Engineering Director[email protected]
-
Chief People Officer[email protected]
-
Chief Product Officer[email protected]
-
Chief Revenue Officer[email protected]
-
Director of DesignOps[email protected]
-
CTO, Figma[email protected]
-
Chief Operation Officer & Board of Director Red & White Education PVT. LTD.[email protected]
-
Vice President People/ Exec HR/ Employee Relations/Belonging/DEIB/ L&D[email protected]
-
Founder & CEO Memorisely · Educator Advisory Board Figma • Making UX/UI Education Accessible[email protected]
-
CEO & Co-founder of Figma[email protected]
-
CFO[email protected]
⚔️ Figma Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Adobe XD |
- Miro |
- Sketch |
- InVision |
- UXPin |
- Axure RP |
- Marvel |
- Justinmind |
- Moqups |
- Framer |
- Canva |
- Balsamiq |
- Siter |
- Penpot
💼 Figma Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Figma's Chief Product Officer Yuhki Yamashita said the company is adapting to the fast-evolving generative AI landscape, which forced a rethink of its product development approach.
- Shaun Ellis joins Figma as Legal Director of Privacy, Data, and AI Governance in United States, previously holding a position at an unspecified company.
- Benjamin Kowalski joins Figma as Director of Product Design in the United States, previously Head of Core Product Design at Dropbox.
🤝 Figma Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Figma welcomes Payload CMS to expand its commitment to open source and support Payload's developer focus, as announced by Dylan Field, Figma's co-founder and CEO, on June 17.
- Figma is partnering with Microsoft to integrate the Model Context Protocol (MCP) into their apps on Windows.
📈 Figma Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Figma debuted on Wall Street with a $65 billion IPO valuation on August 12, 2025.
- Figma's IPO generated $440 million for the Marin Community Foundation after selling shares gifted by cofounder Evan Wallace.
- Figma's shares surged 20% on August 1, extending gains after its IPO, lifting its market value to nearly $68 billion.
People also viewed
- RIMOWA |
- InterMIND |
- Daily |
- GetReal |
- Labelbox |
- Sana |
- Paragonix Technologies |
- Tuul |
- Storyboard |
- Truecaller |
- Twitch |
- Foresters Financial
Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.
Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.
Outthink. Outpace. Outperform. #RivalSense