F5 | Competitive Intelligence Profile

F5 is a global technology company specializing in application delivery and security, with a focus on multicloud environments. It...


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F5 is a global technology company specializing in application delivery and security, with a focus on multicloud environments. It provides solutions such as load balancing, web application firewalls, and DDoS protection to ensure applications are fast, available, and secure across on-premises, cloud, and edge locations. The company's platform, including products like BIG-IP and NGINX, supports application management and cybersecurity for enterprises.

Website
Headquarters
Seattle, Washington
Size
5001-10,000 employees
Industry
IT Services and IT Consulting
Specialities
Application Delivery, Web Acceleration, Security, Load-balancing, WAN Optimization, High Availability, SSL VPN, Network Traffic Management, Network Hardware, Cybersecurity, DDoS Protection, Cloud Computing, Application Availability, WAF, Application Security, Identity & Access Management

🛍️ F5 Product and Pricing Intelligence →

📅 F5 Event Participations →

⚖️ F5 Regulatory Intelligence →

👔 F5 Management and Leadership Team →

⚔️ F5 Alternatives and Competitors →

💼 F5 Hiring and Layoffs →

🤝 F5 Partnerships, Clients and Vendors →

📈 F5 Financial Performance, Fundraising, M&A →


🛍️ F5 Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • F5 introduced the CASI Leaderboard to provide AI leaders with insights into the risk compositions of prominent AI models following its acquisition of CalypsoAI.


📅 F5 Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • F5 will showcase its AI solutions at the Global Fintech Fest 2025 from October 7-10.
  • F5 will showcase its AI innovations at the Bharat AI Experience Zone during GFF2025 from October 7-9.
  • F5 will showcase its AI solutions, including BIG-IP Next for Kubernetes, Distributed Cloud Bot Defense, and AI Guardrails, at the Bharat AI Experience Zone from October 7-9.

⚖️ F5 Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 F5 Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

  • Mohan Veloo
    Chief Technology Officer
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  • Francois Locoh-Donou
    President and CEO
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  • Hitesh Patel
    Field Chief Technology Officer
    undefined
  • Cooper Werner
    Chief Financial Officer
    undefined
  • Brynn Biddle
    Director, CEO Executive Communications
    undefined
  • Belinda Prince
    Executive Assistant to the President and CEO of F5
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  • Clayton Gregg
    Managing Director
    undefined
  • nasira ch
    Managing Director
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⚔️ F5 Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Thales Group (Imperva)
  • |
  • A10 Networks
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  • Fortinet
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  • Akamai
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  • Bluedon Information Security Technologies
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  • Cloudflare
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  • Microsoft
  • |
  • A2SECURE
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  • Juniper Networks
  • |
  • Aqua Security
  • |
  • Spec
  • |
  • AppTrana
  • |
  • AWS WAF
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  • Twingate
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  • Axis Security
  • |
  • Netskope
  • |
  • Cato Networks
  • |
  • OpenVPN
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  • Palo Alto Networks
  • |
  • Netgate pfSense
  • |
  • Amazon Route 53
  • |
  • NetScaler
  • |
  • VMware NSX Data Center
  • |
  • Avi Vantage
  • |
  • Ivanti vADC
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  • FortiADC
  • |
  • Microsoft Azure
  • |
  • Cisco Systems
  • |
  • Calamos Strategic Total Return Fund
  • |
  • ITT


💼 F5 Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • F5 appointed Anoop Lalla as its Chief Data & Analytics Officer to lead its enterprise-wide data strategy and advance its transformation into a data- and AI-first organization.
  • Jesper Lundin left F5 as Sr Director - BeNeLux, Nordics & Baltics in Sweden to join Workday as Regional Vice President.
  • F5 is hiring a Director, Digital Marketing Programs in the United States to lead digital marketing strategies and demand generation for accelerating pipeline in North America.


🤝 F5 Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • F5's Distributed Cloud Bot Defense helped PUMA Group block 95% of automated traffic during sneaker launches, preventing site outages.


📈 F5 Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • F5 acquired CalypsoAI on September 29 to enhance AI security for enterprises.


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