Eurowag | Competitive Intelligence Profile

Founded just over 25 years ago, Eurowag is a leading pan-European integrated payments & mobility platform focused on the commercial...


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Eurowag logo

Founded just over 25 years ago, Eurowag is a leading pan-European integrated payments & mobility platform focused on the commercial road transportation industry. The company offers a range of solutions including fuel cards, toll services, fleet management, and tax refunds, aimed at simplifying operations for millions of commercial drivers and operators across Europe. Eurowag combines payments solutions with seamless technology and high-quality customer service, representing a diverse workforce of over 1000 individuals from more than 30 nationalities.

Website
Size
1001-5000 employees
Industry
Financial Services
Specialities
Fuel cards, Tolls, VAT refunds, tunnel, Payment solutions for road transport, Fuel & toll management for Freight Forwarding companies, Fleet cards, Telematics

🛍️ Eurowag Product and Pricing Intelligence →

📅 Eurowag Event Participations →

⚖️ Eurowag Regulatory Intelligence →

👔 Eurowag Management and Leadership Team →

⚔️ Eurowag Alternatives and Competitors →

💼 Eurowag Hiring and Layoffs →

🤝 Eurowag Partnerships, Clients and Vendors →

📈 Eurowag Financial Performance, Fundraising, M&A →


🛍️ Eurowag Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Eurowag launched the FlexiPay product in Romania, allowing customers to extend payment terms to 30 days for a 0.99% fee.
  • Eurowag introduced Flexi Pay, allowing businesses to delay fuel invoices by 30 days for a flat fee of 0.99%.
  • Eurowag shifted focus from European motorway tolls to enhancing fuel card security against fraud.


📅 Eurowag Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Stefan Janciga, VP Indirect & Automotive at Eurowag, will attend Transport Logistic in Munich on June 2-4.
  • Eurowag will be present at the 8th National Transportation Hall on July 4-6 at the Expo Center in Pombal.
  • Eurowag is sponsoring the Goodyear FIA European Truck Racing Championship 2025, where all trucks will run on 100% HVO fuel.

⚖️ Eurowag Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Eurowag has established joint controllership agreements with Meta, LinkedIn, and Google for processing personal data and cookies on social networks.
  • Matthias Maedge, vice president of decarbonization of commercial transport at Eurowag, criticized EU regulations for discouraging the use of renewable fuels in heavy vehicles.
  • Ivana Lang, Director of Tolls at Eurowag, stated that the removal of tolls on key highways in Portugal since January 1, 2025, directly boosts logistical efficiency and regional economic growth.

👔 Eurowag Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Eurowag Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Ingenico
  • |
  • Adyen
  • |
  • Verifone
  • |
  • 4Trans Factoring
  • |
  • CarPay-Diem
  • |
  • Paua
  • |
  • euload.com
  • |
  • ages.de
  • |
  • untrr.ro
  • |
  • timocom.ro
  • |
  • Sixfold
  • |
  • 3C Payment
  • |
  • Parametric
  • |
  • UNIONTANK Eckstein GmbH & Co. KG
  • |
  • E100 System
  • |
  • TollNet


💼 Eurowag Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Steve Dryden has been appointed as the new Non-Executive Director and Chair of Eurowag, replacing Paul Manduca.
  • On May 22, 2025, Eurowag held its Annual General Meeting where Kevin Li Ying was re-elected with 99.29% of the votes.
  • Jarosław Puchalski has left Eurowag, where he served as Product Director | Work Time Management in Poland, to join Alsendo as Product and Engineering Director.


🤝 Eurowag Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Eurowag, in partnership with GLS and Trans Hungária, is now using HVO100 fuel in trucks transporting GLS packages across Europe, reducing CO₂ emissions by up to 90%.
  • Eurowag is the main supplier of fuels, additives, and tolls for LMMA Transportes, supporting their growth and service quality.
  • Eurowag is achieving international success with the help of services from CONTEG.


📈 Eurowag Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Eurowag released its 2024 Annual and Sustainability reports on April 10, detailing business performance and sustainability commitments.
  • Eurowag declared a special dividend of 3.0 pence per share after returning to a EUR11.7 million profit in 2024, driven by strong revenue growth and the integration of Grupa Inelo SA.
  • Eurowag's 2024 Sustainability Report reveals a 17% reduction in direct emissions, a doubling of alternatively fueled trucks, a 63-fold increase in HVO volumes, and 37% of leadership roles now held by women.


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