Europris | Competitive Intelligence Profile
Europris is one of Norway's largest and fastest-growing low-price chains, with 282 stores and over 3000 employees. Founded in 1992...
Europris is one of Norway's largest and fastest-growing low-price chains, with 282 stores and over 3000 employees. Founded in 1992 in Stavanger, it has become a well-known retail chain across Norway, offering a wide range of products including home goods, personal care products, pet supplies, and seasonal items at low prices. The company operates both franchise and company-owned stores, with a significant portion of its merchandise sourced directly from producers to maintain affordability.
🛍️ Europris Product and Pricing Intelligence →
📅 Europris Event Participations →
⚖️ Europris Regulatory Intelligence →
👔 Europris Management and Leadership Team →
⚔️ Europris Alternatives and Competitors →
💼 Europris Hiring and Layoffs →
🤝 Europris Partnerships, Clients and Vendors →
📈 Europris Financial Performance, Fundraising, M&A →
🛍️ Europris Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Europris will start selling a new isotonic drink with lemon and lime flavor in all its stores by the end of August.
- Europris is now offering solar-powered garden lights and decorations, including fairy garden houses, water cans, and LED strips, at 40% off original prices.
- Europris updated its popular categories in the customer magazine to include pynteputer, kofferter, solcellelamper, hagegrupper, and dekorstein, replacing previous categories like kjøkken-el, bilrengjøring, sengesett, småmøbler, uteleker, and fiskestenger.
📅 Europris Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Europris participated in a recruitment day with Spir Oslo on August 19, where store managers Azim and Jacob represented 28 stores and interviewed 18 candidates.
⚖️ Europris Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Europris Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected] -
Non Executive Director[email protected]
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CFO[email protected]
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CFO[email protected]
⚔️ Europris Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Europris Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Europris CEO Espen Eldal hired a new top executive for ÖoB and looks forward to further development in Sweden.
- Europris CEO Espen Eldal discusses the upcoming CEO change at ÖoB and the importance of being attentive, stating they don't take things for granted.
- Europris appointed Anders Lorentzson as the new CEO of its Swedish subsidiary ÖoB, effective November 1, 2025.
🤝 Europris Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Europris expands its collaboration with RELEX Solutions to streamline supply chain planning across Norway and Sweden, improving forecasting and operational efficiency.
📈 Europris Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Europris ASA announced solid performance in the second quarter and updated its financial calendar on July 10 and 9, 2025, respectively, while shifting focus from Q1 to Q2 2025 results in their investor materials.
- Europris reported a strong second quarter in 2025 with a 22.3% revenue growth to 3.8 billion kroner and a 24.8% increase in operating profit to 423 million kroner, despite ongoing losses in Sweden.
- Europris reported a strong second quarter in 2025 with a 22.3% revenue growth to 3.8 billion kroner and a 24.8% increase in operating profit, despite ongoing losses in Sweden, according to CEO Espen Eldal.
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