ESET | Competitive Intelligence Profile
ESET is a global cybersecurity company founded in 1992 in Bratislava, Slovakia, specializing in IT security solutions for both home...
ESET is a global cybersecurity company founded in 1992 in Bratislava, Slovakia, specializing in IT security solutions for both home and business devices. It offers a wide range of products including antivirus, internet security, and endpoint protection solutions for various operating systems like Windows, Android, Mac, and Linux. ESET's mission is to protect the technology that enables progress, serving millions of users and businesses worldwide with its award-winning security software.
🛍️ ESET Product and Pricing Intelligence →
📅 ESET Event Participations →
⚖️ ESET Regulatory Intelligence →
👔 ESET Management and Leadership Team →
⚔️ ESET Alternatives and Competitors →
💼 ESET Hiring and Layoffs →
🤝 ESET Partnerships, Clients and Vendors →
📈 ESET Financial Performance, Fundraising, M&A →
🛍️ ESET Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- ESET India focuses on a prevention-first security model and offers new cybersecurity training for SMBs and enterprises, as explained by Ajay Kumar Joshi, Country Head for India and SAARC at ESET.
- ESET Research discovered new variants of AsyncRAT, a tool favored by cybercriminals, with some enhanced for serious attacks and others created as jokes but still dangerous, as explained by Nikola Knežević, ESET researcher.
- ESET improved its position in the 2025 Gartner Magic Quadrant for Endpoint Protection Platforms, becoming one of only two vendors to advance among fifteen evaluated.
📅 ESET Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- ESET will host the 9th ESET European Cybersecurity Day in Bucharest on November 4, focusing on strengthening Europe's digital sovereignty.
⚖️ ESET Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 ESET Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Chief Executive Officer[email protected]
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CEO[email protected]
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Managing Director, West Africa {Anglophone}
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CEO Authorized Distributor[email protected]
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CEO
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CEO[email protected]
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CEO[email protected]
⚔️ ESET Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Kaspersky |
- Microsoft |
- Sophos |
- CrowdStrike |
- SentinelOne |
- ThreatDown by Malwarebytes |
- Broadcom |
- McAfee |
- Norton |
- Avast |
- Trend Micro |
- Bitdefender |
- NortonLifeLock |
- OneLogin |
- WithSecure Elements Endpoint Protection |
- ThreatLocker |
- Acronis Cyber Protect Cloud |
- Check Point
💼 ESET Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- ESET is hiring a Field CISO Advisor in Germany (Remote).
- Mara Joavina, M.B.A. joins ESET as Global Director Market Offerings & Sales Operations | PROSCI ACM Certified | Growth Mindset Coach in Germany, previously Modern Work & Security Strategic Investments Lead for Enterprise & Corporate Accounts Germany at Microsoft.
- Zdenka Klaudíny, Product Manager at ESET in Slovakia, left to join SentinelOne as Senior Product Manager.
🤝 ESET Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 ESET Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- Vacasa |
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- Streamline |
- OSINT Industries |
- Targus
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