Epic Games | Competitive Intelligence Profile

Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite,...


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Founded in 1991, Epic Games is a leading interactive entertainment company and provider of 3D engine technology. Epic operates Fortnite, one of the world’s largest games with over 350 million accounts and 2.5 billion friend connections. Epic also develops Unreal Engine, which powers the world’s leading games and is adopted across industries such as film and television, architecture, automotive, manufacturing, and simulation. Through Unreal Engine, Epic Games Store, and Epic Online Services, Epic provides an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content. Epic has over 40 offices worldwide with headquarters in Cary, North Carolina.

Website
Headquarters
Cary, NC
Size
1001-5000 employees
Industry
Computer Games
Specialities
Game Development, Game Engine, Publishing, Unreal Engine, Real-Time Technology, Epic Online Services, Cross-Platform Integration, Social Networking, Epic Games Store, E-commerce

🛍️ Epic Games Product and Pricing Intelligence →

📅 Epic Games Event Participations →

⚖️ Epic Games Regulatory Intelligence →

👔 Epic Games Management and Leadership Team →

⚔️ Epic Games Alternatives and Competitors →

💼 Epic Games Hiring and Layoffs →

🤝 Epic Games Partnerships, Clients and Vendors →

📈 Epic Games Financial Performance, Fundraising, M&A →


🛍️ Epic Games Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Chase Cooper, Senior Technical Product Manager at Epic Games, announced the powerful Control Rig Physics toolset in Unreal Engine 5.6 for building new rig types.
  • Epic Games launched Fortnite on Nintendo Switch 2 with improved visuals and performance, as announced by Marketing Director Scott Alexander-Blows on June 5, 2025.
  • Epic Games launched the UE Dance Animation Challenge to showcase new UE5.6 features and tools.


📅 Epic Games Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Epic Games is a Diamond Partner for the First Playable 2025 event happening from June 11th to 13th in Florence.
  • Epic Games showcased new Unreal Engine technology, AI tools, and upcoming IPs at the State of Unreal event on June 3.
  • Epic Games will host the State of Unreal showcase at Unreal Fest 2025 to explore the future of their development engine.

⚖️ Epic Games Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • A court denied Apple's appeal in the Epic Games case, maintaining App Store changes that prevent Apple from charging commissions on payment links inside apps.
  • On May 29, 2025, SAG-AFTRA filed an unfair labor practice charge against Epic Games for using AI to voice Darth Vader in Fortnite, despite the late James Earl Jones and his family's consent.
  • Epic Games successfully secured Fortnite's return to the App Store in the US and EU after a prolonged legal battle with Apple, allowing them to direct consumers to buy in-game currencies via a third-party payment provider.

👔 Epic Games Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Epic Games Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Activision Blizzard
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  • Riot Games
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  • Electronic Arts
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  • Ubisoft
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  • Blizzard


💼 Epic Games Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Adam Rosengren has joined Epic Games as Creative Director in Sweden, previously holding a position at another company.
  • Keith Pope has left Epic Games as Sr. Director - Player Experience, Community + Trust & Safety Operations to join Wonder as Vice President Customer Experience in the United States.
  • Lucia Specia has joined Epic Games as Senior Director of Research Engineering in the United Kingdom, previously holding a position at another company.


🤝 Epic Games Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Epic Games Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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