Emirates | Competitive Intelligence Profile
Emirates is a major international airline based in Dubai, part of the Emirates Group, which also includes dnata, a large air services...
Emirates is a major international airline based in Dubai, part of the Emirates Group, which also includes dnata, a large air services provider. It is known for its extensive global routes, premium in-flight experiences such as private suites in First Class, lie-flat beds in Business Class, and amenities like gourmet dining and entertainment. The airline employs a diverse workforce from over 160 nationalities and offers tax-free salaries and career development opportunities.
🛍️ Emirates Product and Pricing Intelligence →
📅 Emirates Event Participations →
⚖️ Emirates Regulatory Intelligence →
👔 Emirates Management and Leadership Team →
⚔️ Emirates Alternatives and Competitors →
💼 Emirates Hiring and Layoffs →
🤝 Emirates Partnerships, Clients and Vendors →
📈 Emirates Financial Performance, Fundraising, M&A →
🛍️ Emirates Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Emirates deployed its retrofitted A380 with new cabins and a Premium Economy class on the daily Nice-Dubai route.
- Emirates debuted its Premium Economy Class on the retrofitted Boeing 777 flying to Cape Town and Johannesburg in September 2025.
- Emirates activated flight rewards for Premium Economy Class travel through its Skywards program on September 12, 2025, allowing members to redeem miles for tickets and upgrades.
📅 Emirates Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Emirates is hosting a Pilot Roadshow in various cities to discuss recruitment, training, rosters, benefits, and packages for aspiring pilots.
- Emirates President Sir Tim Clark will discuss enhancing passenger experience through smart communication at the World Connect 2025 Conference in Seville on October 29-31.
- Emirates Group participated in Ru'ya Careers to support the UAE's Emiratisation agenda.
⚖️ Emirates Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Emirates Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
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Managing Director
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Founder & Managing Director[email protected]
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CEO
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Group CEO & President
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Chief Executive Officer
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CEO[email protected]
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Executive Director[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Chief Executive Officer[email protected]
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Managing Director[email protected]
⚔️ Emirates Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Etihad Airways |
- Qatar Airways |
- Lufthansa |
- Fly Dubai |
- Malaysia Airlines |
- Turkish Airlines |
- Saudi Arabian Airlines |
- Cathay Pacific |
- Qantas |
- Air India |
- Singapore Airlines |
- British Airways
💼 Emirates Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Emirates is hiring a Regulatory Compliance & Audit Partner in the United Arab Emirates, focusing on enhancing regulatory training and compliance to support strategic aviation excellence.
- Emirates appointed Stéphane Perard as its Regional Director for Latin America on September 18, 2025, to oversee operations in Brazil, Colombia, Mexico, and Argentina.
- Emirates is hiring for Head of Commercial, Alpha Flight Services in the United Arab Emirates, focusing on leading commercial activities and strategies to increase revenue and manage key customer relationships.
🤝 Emirates Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Emirates became the Official Main Sponsor of Real Madrid Baloncesto on September 15, expanding its basketball sponsorship to connect with fans globally.
- Emirates and Emirates NBD agreed on financing for two SkyCargo freighters on September 4, reinforcing their partnership to support aviation and logistics.
- Emirates returns as the Official Airline of the US Open Grand Slam tournament for the 14th consecutive year, reinforcing its commitment to tennis and fan experiences.
📈 Emirates Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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- Japan Airlines |
- Malaysia Airlines |
- Qantas |
- Korean Air |
- Lufthansa |
- Air France |
- British Airways |
- Xometry |
- Materialise |
- HAECO |
- Hainan Airlines
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