Emirates | Competitive Intelligence Profile
Emirates is a major international airline based in Dubai, part of the Emirates Group, which also includes dnata, a large air services...
Emirates is a major international airline based in Dubai, part of the Emirates Group, which also includes dnata, a large air services provider. It is known for its extensive global routes, premium in-flight experiences such as private suites in First Class, lie-flat beds in Business Class, and amenities like gourmet dining and entertainment. The airline employs a diverse workforce from over 160 nationalities and offers tax-free salaries and career development opportunities.
🛍️ Emirates Product and Pricing Intelligence →
📅 Emirates Event Participations →
⚖️ Emirates Regulatory Intelligence →
👔 Emirates Management and Leadership Team →
⚔️ Emirates Alternatives and Competitors →
💼 Emirates Hiring and Layoffs →
🤝 Emirates Partnerships, Clients and Vendors →
📈 Emirates Financial Performance, Fundraising, M&A →
🛍️ Emirates Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Emirates introduces a new Asia Pass ticket that allows combining up to 10 flights in one ticket for travel in Asia.
- Emirates will introduce the Airbus A350 on its route to Montréal–Trudeau International Airport beginning February 1, 2026.
- Emirates switches all seven weekly Baghdad flights to Airbus A350 jets from January 2026.
📅 Emirates Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Emirates showcased its full fleet, including the A350, 777, and A380, in a flypast at the 2025 Dubai Airshow.
- Emirates will showcase advanced AI solutions and next-generation cabin experiences at the Dubai Airshow 2025.
- Emirates will showcase its latest products and next-generation technologies at the Dubai Airshow.
⚖️ Emirates Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Emirates Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Technology Officer
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Managing Director
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Founder & Managing Director[email protected]
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CEO
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Group CEO & President
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Chief Executive Officer
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CEO[email protected]
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Executive Director[email protected]
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Managing Director[email protected]
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Managing Director[email protected]
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Chief Executive Officer[email protected]
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Managing Director[email protected]
⚔️ Emirates Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Etihad Airways |
- Qatar Airways |
- Lufthansa |
- Fly Dubai |
- Malaysia Airlines |
- Turkish Airlines |
- Saudi Arabian Airlines |
- Cathay Pacific |
- Qantas |
- Air India |
- Singapore Airlines |
- British Airways
💼 Emirates Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bhavesh Mandalia has joined Emirates as Chief of Airworthiness - EASA & GCAA in the United Arab Emirates.
- Emirates is hiring an Applications and Infrastructure Partner in the United Arab Emirates to execute digital learning applications and infrastructure strategy.
- Emirates is hiring an Express Commercial Partner in the United Arab Emirates to manage external commercial partners for the Express project across multiple countries.
🤝 Emirates Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Emirates signed a Memorandum of Understanding with ENOC to explore and develop joint initiatives for the supply of Sustainable Aviation Fuel in Dubai.
- Emirates signed a Memorandum of Understanding with Safran Seats to establish a state-of-the-art manufacturing and assembly facility in Dubai.
- Emirates partners with Mysafe UAE to offer Skywards Miles for renting safe deposit boxes.
📈 Emirates Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Emirates Group achieved a new half-year profit record for 2025-26, maintaining its position as the world's most profitable airline.
- Emirates Group posted a record profit before tax of AED 12.2 billion for the first six months of 2025-26.
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- Qantas |
- Japan Airlines |
- Malaysia Airlines |
- Lufthansa |
- Korean Air |
- Air France |
- GE Aerospace |
- British Airways |
- Xometry |
- Materialise |
- General Electric
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