EGGER | Competitive Intelligence Profile
EGGER is a global family company founded in 1961, headquartered in St. Johann, Tyrol, Austria. It specializes in wood product manufacturing,...
EGGER is a global family company founded in 1961, headquartered in St. Johann, Tyrol, Austria. It specializes in wood product manufacturing, producing a wide range of wood-based materials such as chip-boards, OSB, MDF boards, and timber. With over 11,000 employees and 22 plants worldwide, EGGER serves various industries including furniture, interior design, and flooring, generating a turnover of EUR 4.45 billion in the 2022/2023 business year.
🛍️ EGGER Product and Pricing Intelligence →
📅 EGGER Event Participations →
⚖️ EGGER Regulatory Intelligence →
👔 EGGER Management and Leadership Team →
⚔️ EGGER Alternatives and Competitors →
💼 EGGER Hiring and Layoffs →
🤝 EGGER Partnerships, Clients and Vendors →
📈 EGGER Financial Performance, Fundraising, M&A →
🛍️ EGGER Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- EGGER has expanded its international presence by opening its first production site outside Europe in Concordia, Argentina, aiming to become a key player in the South American market.
- EGGER introduced a Flooring Visualiser tool that lets users visualize and compare different flooring options in their own space.
- EGGER increased the recycled wood content in their boards from 45% to 50%.
📅 EGGER Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- EGGER will open a new space in EC1's design district for Clerkenwell Design Week 2025, hosting events including a networking evening with Blum Group and Cleaf.
- EGGER announced participation in interzum 2025, indicating future strategic initiatives.
- EGGER celebrated the completion of STARTKLAR X with 18 participants presenting future-focused projects and marked the 20th anniversary of the program.
⚖️ EGGER Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 EGGER Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director EGGER Timberpak
[email protected] -
Plant Director[email protected]
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Division Director Glue Plants EGGER Group[email protected]
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Art Director[email protected]
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Director[email protected]
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Co Founder[email protected]
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Colour Prep. & Coloristic Department Chief-Egger Group
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Chief Financial Officer[email protected]
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CFO[email protected]
⚔️ EGGER Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Legere Group |
- Riverside Millwork Group |
- Tecno |
- Gibam Shops |
- Weyerhaeuser |
- Timber Products |
- Schaffer Holz |
- Kronospan |
- Swiss Krono |
- BT Wood Oy |
- Bio-Teho Ltd |
- Acucote |
- Columbia Forest Products |
- Xerium Technologies |
- SierraPine |
- Pfleiderer
💼 EGGER Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Roland Auer will join EGGER as Chief Marketing Officer starting May 1, 2025, to lead global marketing and product management.
- Klaus Monhoff, head of design management at EGGER, will retire in April 2026, with Matthias Wombacher as his successor.
- EGGER appointed Brad Harvey as Vice President, Commercial, North America, to enhance market presence and drive growth with his 19 years of industry experience.
🤝 EGGER Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- EGGER UK has chosen A-SAFE as its preferred supplier for workplace safety barriers at its Barony and Hexham facilities.
- Whittam Cox Architects used EGGER laminate for durable surfaces in the Bailey Fields student accommodation in Sheffield, accommodating over 500 residents.
- EGGER UK provided materials for bespoke furniture in VIP sitting rooms at Nottingham Forest FC, as shared by poshdesignkitchens on February 20, 2025.
📈 EGGER Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Alina Chifan, commercial director of EGGER Romania, announced that the company invested 210 million euros and plans to increase the use of recycled wood in production by 25%.
- EGGER France, led by Commercial Director Julien de Loynes, recycles 3.2 million tonnes of wood waste annually to produce new materials, reducing carbon emissions and preserving forests.
- EGGER recycles over 40% of the material in its structural panels through its Timberpak processing, transforming old wood into high-quality panels for construction.
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