EDF | Competitive Intelligence Profile

EDF is an energy provider in the UK, supplying electricity and gas to homes and businesses. The company is committed to achieving...


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EDF logo

EDF is an energy provider in the UK, supplying electricity and gas to homes and businesses. The company is committed to achieving Net Zero by investing in low-carbon technologies, including wind, nuclear, and solar energy. With over 40 years of experience in providing low-carbon electricity, EDF is also focused on helping customers decarbonise their energy usage through innovative solutions such as heat pumps and electric vehicles.

Website
Headquarters
London, England
Size
10,001+ employees
Industry
Utilities
Specialities
Low carbon electricity, Nuclear generation, Energy efficiency, Sustainability, Dual fuel, Research & Development, Engineering, Apprenticeships, Renewables, Digital, Finance, Supply Chain, Project Management, STEM, Graduates, Sales & Marketing, Product Development, IT, Energy Services, Legal

🛍️ EDF Product and Pricing Intelligence →

📅 EDF Event Participations →

⚖️ EDF Regulatory Intelligence →

👔 EDF Management and Leadership Team →

⚔️ EDF Alternatives and Competitors →

💼 EDF Hiring and Layoffs →

🤝 EDF Partnerships, Clients and Vendors →

📈 EDF Financial Performance, Fundraising, M&A →


🛍️ EDF Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • EDF launched its FreePhase tariff on October 23, allowing customers to save up to £187 annually by using electricity during cheaper periods and receiving free electricity when wholesale prices are negative.
  • EDF launches FreePhase, a first-of-its-kind electricity tariff with three pricing rates that reflect daily wholesale energy changes, as announced by Rich Hughes, Director of Retail at EDF.
  • EDF launched a new Young HPC programme on October 19 to help young people prepare for the Maintenance and Operations Engineering Technician Apprenticeship at Hinkley Point C.


📅 EDF Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • EDF partners with Garage Champin Automobiles for an electric mobility event on October 16 at the Saint-Alban Saint-Maurice plant.
  • EDF partners with JAY Automobiles for an electric mobility day on October 16, featuring Renault E-Tech electric vehicle trials.
  • EDF Energy partnered with the Resilient Retail Club to host the Small Business Retail Sessions podcast.

⚖️ EDF Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • The Office for Nuclear Regulation granted EDF (UK) permission for the first post-defuelling safety case for an Advanced Gas-Cooled Reactor at Hunterston B, a significant regulatory milestone.
  • EDF and UCS filed a lawsuit on August 12, 2025, challenging the Trump administration's use of a secretly convened group of climate skeptics to undermine the Endangerment Finding.
  • EDF admitted it could take until 2028 to stop using Russian uranium at Sizewell B in Suffolk, despite earlier plans to switch sources.

👔 EDF Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ EDF Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • National Grid
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  • CGN Power
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  • CEZ
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  • npower
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  • Vestas Deutschland
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  • Axpo
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  • Engie Portugal
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  • Centrica
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  • Saudi Power Procurement Company
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  • EDP
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  • RWE
  • |
  • E.ON UK
  • |
  • Enel
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  • Octopus
  • |
  • Bulb
  • |
  • Good Energy
  • |
  • British Gas
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  • SSE
  • |
  • Ecotricity
  • |
  • Scottish Power
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  • Apex Clean Energy
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  • Terra-Gen
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  • Invenergy


💼 EDF Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • EDF is hiring a Deputy Chief Medical Officer in the United Kingdom to provide strategic support and leadership in occupational health services.
  • EDF appointed Grégory Trannoy as Executive Coordination Director of the Group, effective November 1, 2025.
  • EDF power solutions North America appointed Amy Lloyd as Chief Financial Officer on July 28, bringing her extensive experience in finance and sustainability to the executive team.


🤝 EDF Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • EDF International Networks signed a memorandum of understanding with Montenegro's Ministry of Energy and Mining to modernize the distribution grid and accelerate the country's green transition.
  • EDF partners with Terra Firma Energy to optimize its flexible generation portfolio, including managing trading and dispatch across sites to support grid stability.
  • EDF partnered with Havas Media, Havas Play, and ITV on September 16, 2025, to feature its Sunday Saver Challenge in Coronation Street through ads and integrations.


📈 EDF Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • EDF considers taking its Italian unit Edison public or bringing in new investors to raise cash for nuclear spending while retaining control.
  • EDF bought 40,000 customer accounts from Utilita and will start receiving them from November 8.
  • EDF is in talks with banks about a potential initial public offering of its Italian subsidiary Edison to boost funding for its nuclear expansion.


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