Douglas | Competitive Intelligence Profile
Douglas is a leading European omnichannel retailer specializing in premium beauty products, including fragrances, cosmetics, skincare,...
Douglas is a leading European omnichannel retailer specializing in premium beauty products, including fragrances, cosmetics, skincare, and haircare. It operates under brands like DOUGLAS, NOCIBÉ, Parfumdreams, and Niche Beauty, with a strong online and physical store presence across Europe, generating significant annual sales and employing thousands.
🛍️ Douglas Product and Pricing Intelligence →
📅 Douglas Event Participations →
⚖️ Douglas Regulatory Intelligence →
👔 Douglas Management and Leadership Team →
⚔️ Douglas Alternatives and Competitors →
💼 Douglas Hiring and Layoffs →
🤝 Douglas Partnerships, Clients and Vendors →
📈 Douglas Financial Performance, Fundraising, M&A →
🛍️ Douglas Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Douglas launched new brands Creed, Mudii, Nest, and Drybar in its stores.
- Douglas launched NEST NEW YORK products exclusively across Europe in September 2025.
- Douglas successfully completed the renovation of its Lugano store in a historic building this week, with the team preparing to open it with new products.
📅 Douglas Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Douglas showcased its Retail Media innovations and hosted six masterclasses at DMEXCO 2025, with Managing Director Charina Lumley emphasizing creativity as key to digital advertising.
⚖️ Douglas Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Douglas Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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EVP / CEO Douglas Poland & CEE
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Chief Executive Officer CZ, SK, HU
[email protected] -
Executive Vice President Marketing[email protected]
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CEO Douglas Group
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CEO BeNe[email protected]
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CEO South Europe (Italia, Spagna, Portogallo, Croazia e Slovenia)[email protected]
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Cluster CEO Bulgaria Romania[email protected]
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CFO DACH[email protected]
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CEO
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Chief Pricing & Demand Officer and Executive Vice President PMO[email protected]
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CEO for Croatia and Slovenia[email protected]
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Chief Executive Officer[email protected]
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CEO
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CEO[email protected]
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Managing Director
⚔️ Douglas Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- flaconi.de |
- notino.de |
- parfumdreams.de |
- easycosmetic.de |
- ASOS.com |
- Amazon |
- BEAUTY BAY |
- zalando.de |
- breuninger.com |
- shop-apotheke.com |
- Procter & Gamble |
- Glossier |
- Ulta |
- Revlon |
- Coty |
- Luxasia |
- The Body Shop International |
- Avon Worldwide |
- Clarins
💼 Douglas Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Nicolas Urbain joined Douglas as Director Controlling & Analytics, Corporate Brands in Germany.
- Douglas is hiring for a Beauty Advisor position in Portugal, focusing on providing personalized beauty consultations and customer service.
- Anna Schlechtingen left Douglas as Group Controller in Germany to become Financial Controller at MINLAY, previously holding the same position at Douglas.
🤝 Douglas Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Douglas and Charlotte Tilbury Beauty teams met in London to plan their shared vision for 2026.
📈 Douglas Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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