Docusign | Competitive Intelligence Profile
Docusign brings agreements to life with intelligent agreement management solutions. Over 1.5 million customers and more than a billion...

Docusign brings agreements to life with intelligent agreement management solutions. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign to accelerate business processes and simplify lives. The company is known for its e-signature and contract lifecycle management solutions.
🛍️ Docusign Product and Pricing Intelligence →
📅 Docusign Event Participations →
⚖️ Docusign Regulatory Intelligence →
👔 Docusign Management and Leadership Team →
⚔️ Docusign Alternatives and Competitors →
💼 Docusign Hiring and Layoffs →
🤝 Docusign Partnerships, Clients and Vendors →
📈 Docusign Financial Performance, Fundraising, M&A →

🛍️ Docusign Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- DocuSign's new AI-powered Intelligent Agreement Management platform and strong cost controls position it as a value candidate for long-term investors despite recent growth deceleration.
- Docusign introduced two new custom typefaces, 'The Letter Writer' and 'The Vintage Enthusiast', designed by Libbie Bischoff of Type Du Nord, to add a personal touch to digital signatures.
- Docusign launched six new signature styles to celebrate the ESIGN Act's 25th anniversary, designed by typeface designers Libbie Bischoff and Lynne Yun, as announced by CEO Allan Thygesen.
📅 Docusign Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Docusign has rescheduled its IAM in the A.M. event from June 5, 2025, in Toronto to June 24, 2025, in Boston and added a new event on June 26, 2025, in Seattle, while also rebranding 'Document Generation' to 'Agreement Preparation' in its product lineup.
- Docusign hosts an event on June 25 at Guoco Midtown to showcase how its AI accelerates agreement digitization and automation.
- Docusign is participating in EPPC25 in Vienna, showcasing its integration with Microsoft Power Platform and digital agreement workflows.
⚖️ Docusign Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Docusign threatened legal action against Spryngtime, a similar product built using AI app builder Lovable, for violating its intellectual property.
- Docusign sent a cease-and-desist letter to developer Michael Luo on June 23, 2025, after he created a free e-signature tool called Inkless using AI in two days.
- Fake Docusign sites are tricking users into running PowerShell scripts that install NetSupport RAT malware.
👔 Docusign Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Product Officer
[email protected]
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Chief Talent and Diversity Officer
[email protected]
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Chief Information Security Officer
[email protected]
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Chief Financial Officer (CFO)
[email protected]
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CEO, Docusign
[email protected]
⚔️ Docusign Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Adobe Acrobat Sign |
- Dropbox Sign |
- PandaDoc |
- SignNow |
- Signeasy |
- Zoho Sign |
- SignRequest |
- Juro |
- Lumin for G Suite |
- DocHub |
- Box |
- Xodo Sign |
- Signaturely |
- HelloSign |
- airSlate SignNow |
- Formstack Sign |
- ReadySign

💼 Docusign Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Kurt Sauer, GVP & Chief Information Security Officer at Docusign in the United States, left to become Chief Information Security Officer at SoFi.
- Docusign has updated the title of Sagnik Nandy from Chief Product Officer to EVP, Chief Product Officer.
- Docusign's CFO Grayson Blake Jeffrey sold 15,143 shares for $1,132,633 and President Robert Chatwani sold 22,875 shares for $1,710,765 on June 18.
🤝 Docusign Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Docusign and Spalding Ridge collaborated to help Vestwell achieve a 70% reduction in drop-offs for partners through a four-week project, enhancing the functionality of Docusign CLM.
- Docusign and Salesforce celebrate 20 years of partnership, serving over 10,000 customers and streamlining business processes, as noted by Gere Gervis, Regional VP at Salesforce.
- Docusign partners with SAP to integrate risk, compliance, and ESG data through the SAP Business Data Cloud platform.
📈 Docusign Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Docusign acquired Lexion, co-founded by Gaurav Oberoi, as announced on May 1, 2025.
- On April 15, Docusign released its first Impact Report, highlighting achievements like 100% renewable energy use and $3.2M in matched donations.
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