Detected | Competitive Intelligence Profile
Detected is a technology company that specializes in reinventing the Know Your Business (KYB) process. Their Copilot platform offers...
Detected is a technology company that specializes in reinventing the Know Your Business (KYB) process. Their Copilot platform offers a modern, end-to-end solution for onboarding intelligence, risk management, and compliance, primarily serving global financial institutions, payment providers, and marketplaces. Founded in 2020, Detected aims to streamline the traditionally cumbersome onboarding process with intelligent automation and a user-friendly interface.
🛍️ Detected Product and Pricing Intelligence →
📅 Detected Event Participations →
⚖️ Detected Regulatory Intelligence →
👔 Detected Management and Leadership Team →
⚔️ Detected Alternatives and Competitors →
💼 Detected Hiring and Layoffs →
🤝 Detected Partnerships, Clients and Vendors →
📈 Detected Financial Performance, Fundraising, M&A →
🛍️ Detected Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Detected helps platforms onboard globally in under 24 hours by addressing KYB challenges, according to Chief Executive Liam Chennells.
- Detected has been recognized as one of the best AML tools in Australia, featured in the 'End-to-End DD' Functionality Cluster and 'Comprehensive Platform' category.
- Liam Chennells, Chief Executive at Detected, shared that their product is receiving positive feedback for effectively addressing KYB challenges.
📅 Detected Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Detected's Chief Executive, Liam Chennells, will participate in a webinar on June 11 discussing how DailyPay uses Detected's solutions to automate and streamline KYB/KYC processes.
- Detected is hosting an exclusive breakfast event with GBG Plc at BAFTA 195 Piccadilly on May 21st.
- Detected's CEO Liam Chennells will participate in an exclusive breakfast event with GBG Plc at BAFTA 195 Piccadilly on May 21st.
⚖️ Detected Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Detected Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Co-founder & CEO
[email protected] -
Chief Financial Officer[email protected]
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Non Executive Director
⚔️ Detected Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Detected Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Josie Upton has joined Detected as Solutions Director - Compliance in the United Kingdom, previously serving as Director of Compliance Operations (Group) at Equals Money.
🤝 Detected Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Detected replaced a customer interview with Pigu by featuring Currencies Direct, indicating a shift in focus or partnership.
- Detected has optimized Currencies Direct's onboarding process by reducing manual processing times and enabling bespoke risk assessments, as shared in a customer interview on May 20, 2025.
- Detected's platform has significantly improved Fruugo.com's seller engagement and compliance processes, according to Eleanor Knowles, Payment Operations & Compliance Manager at Fruugo.com.
📈 Detected Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Detected is experiencing shorter sales cycles and increased contract values as it becomes a must-have KYB platform, according to CEO Liam Chennells.
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