Deel | Competitive Intelligence Profile

Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce—from...


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Deel is the all-in-one Global People Platform that simplifies and streamlines every aspect of managing an international workforce—from culture and onboarding to local payroll and compliance. It serves over 25,000+ companies worldwide, providing tools for hiring, payroll, and HR management for teams regardless of their location or employment status.

Website
Headquarters
San Francisco, California
Size
1001-5000 employees
Industry
Human Resources Services
Specialities
Payment Services, independent contractors, remote work, financial service, business, EOR, Payroll, HR, HRIS, compliance, global hiring

🛍️ Deel Product and Pricing Intelligence →

📅 Deel Event Participations →

⚖️ Deel Regulatory Intelligence →

👔 Deel Management and Leadership Team →

⚔️ Deel Alternatives and Competitors →

💼 Deel Hiring and Layoffs →

🤝 Deel Partnerships, Clients and Vendors →

📈 Deel Financial Performance, Fundraising, M&A →


🛍️ Deel Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Deel CTO Yaron Lavi discussed running a fully remote company of 7,000 people in a recent conversation.
  • Deel was named on Inc.'s Best in Business 2025 list in the Best AI Implementation category.
  • Deel CEO Alex Bouaziz credits ignoring advice to replace his early leadership team with helping the company reach unicorn status in three years.


📅 Deel Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Vijay Mani, CEO of Covey, will speak at Deel's AI Summit on how leaders can use AI to scale teams responsibly and transparently.
  • Deel hosts the Deel AI Summit on December 11, featuring Alan Price and industry leaders to discuss responsible AI in HR.
  • Deel will host an AI Summit 2025 on December 11 where experts will answer AI questions.

⚖️ Deel Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Deel CEO Alex Bouaziz, head of legal Andrea David Mieli, and lawyer Asif Malik are contesting the High Court's jurisdiction in a lawsuit by rival Rippling over an alleged corporate spying conspiracy.

👔 Deel Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Deel Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Rippling
  • |
  • Oyster
  • |
  • Remote
  • |
  • Plane
  • |
  • Workday HCM
  • |
  • Multiplier
  • |
  • Remofirst
  • |
  • Gusto
  • |
  • Skuad
  • |
  • Crema
  • |
  • Globalization Partners
  • |
  • Blue Marble Payroll
  • |
  • BambooHR
  • |
  • ADP
  • |
  • Paycor
  • |
  • Justworks
  • |
  • Personio
  • |
  • Wise
  • |
  • Omnipresent


💼 Deel Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Carolin Kubanke joins Deel as Chief of Staff in the United States, previously Director, Venture & Startup Partnerships at Deel.
  • Clay G. joins Deel as Partner Growth in the United States, previously unspecified.
  • Deel appointed a Head of Crypto on December 5, signaling a push to mainstream crypto payroll with global compliance for Web3 teams.


🤝 Deel Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Deel and Amazon Web Services (AWS) are deepening their partnership to accelerate AI innovation for the global workforce, making smarter automation and enterprise-grade reliability available through AWS Marketplace.


📈 Deel Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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