Daily Mail | Latest News & Updates - Nov 18, 2024 Release

Daily Mail's study with Lumen Research reveals that ads next to news content, including controversial topics, significantly boost brand recall and engagement without harming brand perception, with mobile formats outperforming industry benchmarks by over 96%...


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Daily Mail

🌎 dailymail.co.uk

The Daily Mail is a British daily middle-market tabloid newspaper published in London, established in 1896. It is a leading news brand in the UK, known for its influential role in the cultural and political landscape, particularly among 'Middle England'. The newspaper has a tradition of editorial integrity and campaigning journalism, with a readership of approximately 3.3 million. It operates alongside its online platform, MailOnline, which provides breaking news, celebrity photos, and viral content.


Daily Mail - Latest News and Updates

  • Daily Mail's study with Lumen Research reveals that ads next to news content, including controversial topics, significantly boost brand recall and engagement without harming brand perception, with mobile formats outperforming industry benchmarks by over 96%.
  • Stephen Wright, Associate Editor at Daily Mail, criticized the lack of accountability in the police force regarding the Operation Midland scandal and highlighted ongoing misconduct allegations against DAC Steve Rodhouse.
  • Ben Rabinovich, Head of Video Distribution at DMG Media, is hiring in New York to help Daily Mail become the most popular video publisher globally.

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