Coty | Competitive Intelligence Profile

Coty is a global beauty company founded in 1904, known for its extensive portfolio of over 40 brands in fragrances, color cosmetics,...


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Coty is a global beauty company founded in 1904, known for its extensive portfolio of over 40 brands in fragrances, color cosmetics, skin care, and body care. It operates through divisions such as Coty Luxury and Coty Consumer, focusing on innovation, diversity, and sustainability in the beauty industry, with headquarters in Amsterdam.

Website
Headquarters
Amsterdam, North Holland
Size
10,001+ employees
Industry
Personal Care Product Manufacturing
Specialities
Fragrances, Color Cosmetics, Skin & Body Care

🛍️ Coty Product and Pricing Intelligence →

📅 Coty Event Participations →

⚖️ Coty Regulatory Intelligence →

👔 Coty Management and Leadership Team →

⚔️ Coty Alternatives and Competitors →

💼 Coty Hiring and Layoffs →

🤝 Coty Partnerships, Clients and Vendors →

📈 Coty Financial Performance, Fundraising, M&A →


🛍️ Coty Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Coty launched Gucci Guilty Absolu de Parfum Pour Homme and Pour Femme in Travel Retail across Europe and the Americas on September 16.
  • Coty's Global Value Management Commercial Senior Director Philip Linder announced the launch of the new Hugo Boss fragrance Boss Bottled Beyond on September 16.
  • Coty launched the Burberry Outdoor Blush, a long-wearing and buildable powder blush with weather protection, on September 15.


📅 Coty Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ Coty Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Coty Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Coty Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Celsius
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  • e.l.f. Beauty
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  • ODDITY Tech
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  • MasterBrand
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  • IMAX
  • |
  • Fox Factory
  • |
  • Edgewell Personal Care
  • |
  • Olaplex
  • |
  • Yatsen
  • |
  • Ethan Allen Interiors
  • |
  • Coverpla
  • |
  • The Body Shop
  • |
  • Kenvue
  • |
  • Moroccanoil
  • |
  • Grande Cosmetics
  • |
  • Glossier
  • |
  • Avon
  • |
  • Mary Kay
  • |
  • Kao
  • |
  • Victoria's Secret
  • |
  • LVMH Moet Hennessy Louis Vuitton SE
  • |
  • The Estée Lauder Companies
  • |
  • Shiseido Company
  • |
  • L'Oreal
  • |
  • Revlon
  • |
  • Sally Beauty
  • |
  • Ulta Beauty
  • |
  • Walgreens
  • |
  • Colgate Palmolive


💼 Coty Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Luke Wigham left Coty as Director New Product Development North America Cosmetics in the United States to join Hydrafacial as Senior Director Program Management.
  • Romana Jourdren left Coty as Country Head Czech & Slovakia in Czechia to become Managing Director CZ/SK at Stock Spirits Group.
  • Patrick Stapel left Coty as Senior Director Global Engineering in the Netherlands to join Lineage as Director of Engineering - Europe.


🤝 Coty Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.


📈 Coty Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Coty's stock dropped 21% on August 21, 2025, after reporting weak financial results and revealing ongoing inventory destocking issues, prompting Hagens Berman to investigate potential investor deception.


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