Coty | Competitive Intelligence Profile
Coty is a global beauty company founded in 1904, known for its extensive portfolio of over 40 brands in fragrances, color cosmetics,...
Coty is a global beauty company founded in 1904, known for its extensive portfolio of over 40 brands in fragrances, color cosmetics, skin care, and body care. It operates through divisions such as Coty Luxury and Coty Consumer, focusing on innovation, diversity, and sustainability in the beauty industry, with headquarters in Amsterdam.
🛍️ Coty Product and Pricing Intelligence →
📅 Coty Event Participations →
⚖️ Coty Regulatory Intelligence →
👔 Coty Management and Leadership Team →
⚔️ Coty Alternatives and Competitors →
💼 Coty Hiring and Layoffs →
🤝 Coty Partnerships, Clients and Vendors →
📈 Coty Financial Performance, Fundraising, M&A →
🛍️ Coty Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Coty introduced the first Etro fragrance relaunch, Nectar Eau de Parfum, on September 29.
- Coty launched the Vanilla Muse Eau de Parfum by bruno banani on September 26.
- Coty launched a new CoverGirl x Stranger Things makeup collection on September 22.
📅 Coty Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Coty convened its second annual Scientific Advisory Board at its Skincare Research & Innovation Center in Monaco to collaborate on skincare innovations, as stated by Dr. Shimei Fan, Coty Chief Scientific Officer.
⚖️ Coty Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Coty Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Brands Officer
[email protected] -
CEO[email protected]
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CFO Asia[email protected]
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CFO North Asia[email protected]
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Chief Executive Officer[email protected]
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Chief Executive Officer[email protected]
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CFO, North America[email protected]
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Group CFO[email protected]
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Chief Financial Officer (CFO) & Kaufmännischer Geschäftsführer[email protected]
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Chief Technology Officer[email protected]
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Commercial Operations Director[email protected]
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CFO Europe[email protected]
⚔️ Coty Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Celsius |
- e.l.f. Beauty |
- ODDITY Tech |
- MasterBrand |
- IMAX |
- Fox Factory |
- Edgewell Personal Care |
- Olaplex |
- Yatsen |
- Ethan Allen Interiors |
- Coverpla |
- The Body Shop |
- Kenvue |
- Moroccanoil |
- Grande Cosmetics |
- Glossier |
- Avon |
- Mary Kay |
- Kao |
- Victoria's Secret |
- LVMH Moet Hennessy Louis Vuitton SE |
- The Estée Lauder Companies |
- Shiseido Company |
- L'Oreal |
- Revlon |
- Sally Beauty |
- Ulta Beauty |
- Walgreens |
- Colgate Palmolive
💼 Coty Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Miguel Gonzalez joined Coty as Senior Vice President HR Operations in the Netherlands, previously Vice President - Head of Operational Excellence, Global HR Operations & Service Delivery at PepsiCo.
- Coty is hiring a Business Development Director in China to lead market penetration and new store development.
- Coty is hiring a Marketing Lead in South Korea to lead marketing strategies for the luxury division, focusing on fragrance and color cosmetics.
🤝 Coty Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Graeme Carter, Chief Supply Chain Officer at Coty, stated on September 29 that the company has integrated AI, digital tools, and robotics into a responsive ecosystem called the 'Supply Biome' for real-time decision-making in forecasting, procurement, and planning.
- Coty's partnership with Kylie Cosmetics has doubled the brand's size and expanded it into 65 markets.
📈 Coty Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Coty's stock dropped 21% on August 21, 2025, after reporting weak financial results and revealing ongoing inventory destocking issues, prompting Hagens Berman to investigate potential investor deception.
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