Cognizant | Competitive Intelligence Profile

Cognizant is a global leader in IT services and consulting, specializing in digital engineering, intelligent process automation,...


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Cognizant is a global leader in IT services and consulting, specializing in digital engineering, intelligent process automation, and industry-specific solutions. The company helps clients modernize technology, reimagine processes, and transform experiences to stay ahead in a fast-changing world. With a focus on digital transformation, Cognizant offers services in artificial intelligence, cloud computing, data analytics, and more, catering to industries such as healthcare, banking, finance, manufacturing, and retail.

Website
Headquarters
Teaneck, New Jersey
Size
10,001+ employees
Industry
IT Services and IT Consulting
Specialities
Interactive, Intelligent Process Automation, Digital Engineering, Industry & Platform Solutions, Internet of Things, Artificial Intelligence, Cloud, Data , Healthcare, Banking, Finance , Fintech, Manufacturing, Retail, Technology , Salesforce

🛍️ Cognizant Product and Pricing Intelligence →

📅 Cognizant Event Participations →

⚖️ Cognizant Regulatory Intelligence →

👔 Cognizant Management and Leadership Team →

⚔️ Cognizant Alternatives and Competitors →

💼 Cognizant Hiring and Layoffs →

🤝 Cognizant Partnerships, Clients and Vendors →

📈 Cognizant Financial Performance, Fundraising, M&A →


🛍️ Cognizant Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Naveen Sharma from Cognizant introduced a platform for deploying AI agents to automate complex workflows and boost operational agility at #CognizantDiscovery2025.
  • Cognizant and Adobe released a whitepaper on performance marketing strategies for consumer goods brands.
  • Cognizant CEO Ravi Kumar outlined the company's approach to client partnerships and market adaptation at #CognizantDiscovery2025.


📅 Cognizant Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Cognizant hosted the #CognizantDiscovery2025 event in London to discuss AI's influence and collaborative change with industry leaders, clients, and partners.
  • At #CognizantDiscovery2025, Babak Hodjat, a Cognizant executive, used the Neuro® AI Multi-Agent Accelerator to turn audience input into AI teams with Workfabric AI's insights.

⚖️ Cognizant Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Cognizant Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Cognizant Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Accenture
  • |
  • Capgemini Services
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  • Coastal
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  • Western Computer
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  • Deloitte
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  • Entrans
  • |
  • Tata Consultancy Services (TCS)
  • |
  • Infosys
  • |
  • Wipro
  • |
  • HCL
  • |
  • Capgemini
  • |
  • Insight
  • |
  • CIBER, INC
  • |
  • GlobalLogic
  • |
  • Conduent
  • |
  • Larsen & Toubro Infotech
  • |
  • CGI
  • |
  • Atos
  • |
  • NTT Data
  • |
  • HCLTech


💼 Cognizant Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Cognizant is hiring a Strategic Analyst, Advisor Lead for BCMI in the United States.
  • Christian Boss Henrichsen joins Cognizant as Associate Director SAP in Germany, previously Associate Director SAP.
  • Matt Train joins Cognizant as Client Lead | Assoc. Director, Life Sciences in the United States, previously Senior Account Executive, Consulting Services at Adobe.


🤝 Cognizant Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Cognizant and Google Cloud developed an AI lab in Amsterdam where over 250 professionals from 20 companies have created AI prototypes in two days.
  • Cognizant partnered with Google Cloud to launch an AI-led autonomous contact center solution on June 18, 2025, aiming to improve customer service with personalized interactions.
  • Cognizant became the first partner to implement ServiceNow’s Workflow Data Fabric, combining real-time data, AI agents, and workflow intelligence, following acquisitions of Linium and Thirdera.


📈 Cognizant Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Cognizant is accelerating growth with AI-driven value and a successful turnaround strategy, positioning it to gain market share.


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