Cherry Bekaert | Competitive Intelligence Profile

Cherry Bekaert is a top-ranked U.S. certified public accounting and advisory firm, among the nation's largest, with over 75 years...


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Cherry Bekaert is a top-ranked U.S. certified public accounting and advisory firm, among the nation's largest, with over 75 years of experience. It specializes in tax, audit, assurance, digital consulting, and M&A advisory services, primarily serving middle-market companies, government contractors, nonprofits, and private equity-backed businesses across various industries such as government services, healthcare, real estate, and technology. The firm delivers digitally driven solutions and has an international reach through its affiliation with Allinial Global, focusing on helping clients transform into market leaders.

Website
Headquarters
Raleigh, North Carolina
Size
1001-5000 employees
Industry
Accounting
Specialities
Tax, Accounting and Consulting, Government Contracting, Real Estate & Construction, Manufacturing & Distribution, Financial Institutions, Colleges and Universities, M&A, Audit, Advisory, Financial institutions, Nonprofit, CPA, Business Valuations, Digital Consulting, Technology, Health & Life Sciences, Tax Credits & Incentives, Digital Transformation, Government & Public Sector, Transactions, Data & Analytics

🛍️ Cherry Bekaert Product and Pricing Intelligence →

📅 Cherry Bekaert Event Participations →

⚖️ Cherry Bekaert Regulatory Intelligence →

👔 Cherry Bekaert Management and Leadership Team →

⚔️ Cherry Bekaert Alternatives and Competitors →

💼 Cherry Bekaert Hiring and Layoffs →

🤝 Cherry Bekaert Partnerships, Clients and Vendors →

📈 Cherry Bekaert Financial Performance, Fundraising, M&A →


🛍️ Cherry Bekaert Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Cherry Bekaert launched a five-part podcast series on working capital essentials for industrial manufacturing and consumer goods.
  • Cherry Bekaert's Internal Audit Services team helps companies design risk-based programs to address emerging risks like cybersecurity and AI governance, with Andrew Jameson as Director and Scott Peyton as Partner in Risk Advisory Services.


📅 Cherry Bekaert Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Cherry Bekaert sponsors the Mitchell Opera House.
  • Cherry Bekaert sponsors the 2026 National Small Business Conference to help professionals grow in federal contracting.

⚖️ Cherry Bekaert Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Cherry Bekaert Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Cherry Bekaert Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • EisnerAmper
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  • Baker Tilly
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  • Crowe
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  • Grant Thornton
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  • LevitZacks
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  • CBIZ
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  • Eddleman & Eddleman
  • |
  • BDO
  • |
  • Citrin Cooperman
  • |
  • Intuit
  • |
  • Spicer Jeffries


💼 Cherry Bekaert Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Tahira N., a U.S. and International Tax Advisor, Adjunct Professor, and Board Member, joined Cherry Bekaert on January 14.
  • Cherry Bekaert appointed Kristin Bettorf as its Professional Services Industry Leader on January 14.
  • Cherry Bekaert's alternative investment audit practice is nationally ranked and expanding, offering a Partner opportunity.


🤝 Cherry Bekaert Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Cherry Bekaert secured $12.5 million in New Markets Tax Credits for the Wilmington Food Bank to build a 30,000-square-foot facility that will strengthen food security for thousands of people.


📈 Cherry Bekaert Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

  • Cherry Bekaert acquired Washington-based accounting firm Tarsus on January 14, 2026, with Tarsus managing partner Alex Diaz-Asper expressing enthusiasm for the merger and Cherry Bekaert Advisory CEO Michelle Thompson noting it strengthens their outsourced accounting services.


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