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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Casper

🌎 casper.com

Casper is a global sleep company that launched in 2014, revolutionizing the mattress industry by selling directly to consumers and eliminating inflated prices. Known for its critically acclaimed mattresses, the company has expanded its product line to include sheets, pillows, and other sleep-related items. Casper has been recognized as one of the fastest growing consumer brands and has received accolades for its innovative products.

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Casper - Latest News and Updates

• Ivan Qian has left Casper as Sourcing Director, Asia Operation in China to join Branch as Director of Asia Operations.
• Casper launched a midnight snack collaboration with Dough Doughnuts, offering free products to the first 50 customers at the Flatiron location.
• Casper is celebrating its 11th birthday with a giveaway of a mattress, pillows, and a nightlight at Dough Doughnuts locations in NYC until April 25th, and offering a 30% site-wide discount until April 23rd.
• Casper transformed into a $1.1 billion company by prioritizing trust through exceptional marketing, creating a blog for customer education, and openly sharing customer reviews.
• Amber Minson, formerly of Casper, has been appointed as the new CMO of Sleep Number to help boost sales.

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