Casper | Competitive Intelligence Profile
Casper is a global sleep company that launched in 2014, revolutionizing the mattress industry by selling directly to consumers and...
Casper is a global sleep company that launched in 2014, revolutionizing the mattress industry by selling directly to consumers and eliminating inflated prices. Known for its critically acclaimed mattresses, the company has expanded its product line to include sheets, pillows, and other sleep-related items. Casper has been recognized as one of the fastest growing consumer brands and has received accolades for its innovative products.
🛍️ Casper Product and Pricing Intelligence →
📅 Casper Event Participations →
⚖️ Casper Regulatory Intelligence →
👔 Casper Management and Leadership Team →
⚔️ Casper Alternatives and Competitors →
💼 Casper Hiring and Layoffs →
🤝 Casper Partnerships, Clients and Vendors →
📈 Casper Financial Performance, Fundraising, M&A →
🛍️ Casper Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Casper introduced new foam models 'The One' and 'Cloud One' with different foam layers and pricing, and updated bundle prices and product values.
- Casper updated its promotions from 'LIMITED TIME - Up to 35% off mattresses' to '25% off Bundles' and increased the starting monthly payment for The Hybrids from $51 to $73 and for The Maxes from $79 to $90 with Affirm.
- Casper has adjusted the monthly payment option for its Max Adjustable Vibrating Massage Bed Frame from $75 to $73 with Affirm and rebranded its product messaging from 'ULTIMATE UPGRADE' to 'TAKE YOUR SLEEP AND RELAXATION TO THE MAX', emphasizing customizable sleep positions and features like lumbar support and Zero Gravity mode.
📅 Casper Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Casper hosts a mattress giveaway event in Washington Square Park on July 18, offering prizes up to $3,000 for New Yorkers to share their sleep challenges.
- Casper will showcase its latest products and retail programs at the Las Vegas Market in space A501 this summer.
⚖️ Casper Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Casper Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Director of Engineering
[email protected] -
CEO of Casper Sleep[email protected]
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Director of Operations[email protected]
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Director of Retail
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Chief Financial & Operating Officer[email protected]
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Vice President of Strategy & Transformation[email protected]
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Chief Executive Officer[email protected]
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Chief Executive Officer[email protected]
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Vice President, Technology[email protected]
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Vice President Product Development[email protected]
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Vice President, People[email protected]
⚔️ Casper Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Purple |
- Nectar |
- Saatva |
- Tuft & Needle |
- Leesa |
- Novaform |
- Tempur-Pedic |
- Sealy |
- Emma |
- Eve Sleep |
- Helix Sleep |
- Blue Sleep |
- Brooklinen |
- Luuna |
- Simba |
- Zoma
💼 Casper Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Joe Megibow, former CEO of Casper, has joined Somnum Bene Holdings LLC as CEO to drive growth and innovation.
🤝 Casper Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Casper partnered with Nap Bar to transform a conference room into a rest zone with a Casper mattress and zero-gravity VR experiences.
- Casper Canada partnered with Gut Toronto to launch its first major brand campaign as a fully Canadian company.
- Casper is collaborating with Nap Bar to create a new wellness experience.
📈 Casper Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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