Canva | Competitive Intelligence Profile

Canva is a global online visual communications platform founded in 2013, based in Surry Hills, New South Wales, Australia. It provides...


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Canva is a global online visual communications platform founded in 2013, based in Surry Hills, New South Wales, Australia. It provides a free-to-use, drag-and-drop graphic design tool for creating a wide range of visual content, including social media posts, presentations, posters, videos, logos, and more. The company's mission is to empower everyone to design by making design accessible and simple, without the need for complex software. Canva offers various products like Canva AI, Canva Print, and plans for business and education, and it operates with a commitment to being a force for good.

Website
Headquarters
Surry Hills, New South Wales
Size
1001-5000 employees
Industry
Software Development
Specialities
Design, Graphic Design, Web app, Software engineering, Startup, Technology, Innovation, Publishing, product design

🛍️ Canva Product and Pricing Intelligence →

📅 Canva Event Participations →

⚖️ Canva Regulatory Intelligence →

👔 Canva Management and Leadership Team →

⚔️ Canva Alternatives and Competitors →

💼 Canva Hiring and Layoffs →

🤝 Canva Partnerships, Clients and Vendors →

📈 Canva Financial Performance, Fundraising, M&A →


🛍️ Canva Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Canva launched a new Design School course called 'Work Smarter with AI' to teach users how to use AI for brainstorming, content generation, and workflow automation.
  • Canva launched a new podcast called Prompted, hosted by its co-founder Cameron Adams and featuring Pablo Stanley.


📅 Canva Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Canva is hosting a She Codes one-day workshop in Melbourne on October 3.
  • Canva launched the Canva World Tour, a free global learning movement with events in over 40 cities across 30 countries from September 15 to October 30, 2025.
  • Canva announced the Canva World Tour Brandwagon event for Texas.

⚖️ Canva Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 Canva Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ Canva Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

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  • Design Wizard
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  • FlexClip
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  • FotoJet
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  • PicMonkey
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  • Fotor
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  • Luminar
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  • Luminar Neo


💼 Canva Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Canva is hiring for a Global Head of FP&A position in Australia, focusing on financial planning and analysis to support the company's growth.
  • Canva is hiring a Global Head of Business Marketing in the United States to lead business marketing efforts for enterprise growth and workplace adoption.


🤝 Canva Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • Canva Education integrated with Delima, Malaysia's national digital learning platform, allowing 400,000 teachers and 5 million students to access its premium features using their MOE-DL.edu.my email.
  • Canva is partnering with NBC's "On Brand with Jimmy Fallon" for a billboard design contest ending October 8, 2025.


📈 Canva Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


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