Bundeswehr | Competitive Intelligence Profile
The Bundeswehr is the armed forces of Germany, comprising the Army, Navy, Air Force, and other support services. It includes both...
The Bundeswehr is the armed forces of Germany, comprising the Army, Navy, Air Force, and other support services. It includes both military personnel and civilian employees, all under the authority of the Minister of Defence. The Bundeswehr is responsible for national defense and international military operations.
🛍️ Bundeswehr Product and Pricing Intelligence →
📅 Bundeswehr Event Participations →
⚖️ Bundeswehr Regulatory Intelligence →
👔 Bundeswehr Management and Leadership Team →
⚔️ Bundeswehr Alternatives and Competitors →
💼 Bundeswehr Hiring and Layoffs →
🤝 Bundeswehr Partnerships, Clients and Vendors →
📈 Bundeswehr Financial Performance, Fundraising, M&A →
🛍️ Bundeswehr Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Oberstleutnant Kliefoth from Bundeswehr commands a Patriot Task Force in Poland to protect the airspace.
- The Bundeswehr is upgrading its infantry with the new G95A1 assault rifle, based on the HK416, featuring ambidextrous controls and advanced optics, as part of a broader expansion plan to increase its personnel to 460,000.
- On May 19, 2025, Bundeswehr announced the permanent stationing of a brigade in Lithuania to lead a defensive NATO battlegroup on the eastern flank, involving 1,300 soldiers from seven countries in a joint exercise called Iron Fortress.
📅 Bundeswehr Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- On May 15, Bundeswehr will participate in a discussion on NDR Info about the appreciation of female soldiers in Germany, featuring Lieutenant Colonel Michael Krause and PTBS Representative Prof. Dr. Peter Zimmermann.
⚖️ Bundeswehr Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- Bundeswehr faces criticism for not promptly recognizing and compensating veterans with PTSD, leading to prolonged legal battles for affected soldiers like Robert Müller.
👔 Bundeswehr Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Bundeswehr Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Thales |
- Airbus |
- Rheinmetall |
- Howaldtswerke-Deutsche Werft |
- KNDS Deutschland |
- Hensoldt |
- MBDA Deutschland GmbH |
- Heckler & Koch |
- Diehl Defence |
- Carl
💼 Bundeswehr Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lt. Gen. Alexander Sollfrank, commanding general of the Bundeswehr Joint Force Command, met with Maj. Gen. Ronald Ragin to discuss logistics, CBRN capabilities, and NATO support.
🤝 Bundeswehr Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Hensoldt secured a contract from Germany's Federal Office of Bundeswehr Equipment, Information Technology and In-Service Support to upgrade the ASUL counter-uncrewed aerial system used by Bundeswehr.
- Bundeswehr is testing new trends in radio communication technology at a military technical service center.
📈 Bundeswehr Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- The Bundeswehr plans to increase its annual defense budget to over €60 billion, marking a more than 15% rise from 2024, and aims to add at least 100,000 troops to its current force of approximately 260,000.
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