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Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Buffer

🌎 buffer.com

Buffer is an intuitive social media management platform designed for small to midsize businesses. It provides essential tools for publishing, engagement, analytics, and team collaboration, helping users to manage their social media presence effectively. With a focus on meaningful engagement and results, Buffer aims to support businesses in growing their audience and enhancing their social media strategies.

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Buffer - Latest News and Updates

• Buffer has introduced a new feature allowing users to set individual posting goals for each connected platform, as shared by Kirsti Lang, Senior Content Writer at Buffer.
• Buffer analyzed 1.7 million posts from X, Threads, and Bluesky, revealing that engagement dynamics vary significantly across platforms, with X offering high risk and reward, Threads focusing on conversation, and Bluesky providing niche but reliable engagement.
• Buffer updated the default behavior for link shortening.
• Buffer has introduced RSS feeds in open Beta, allowing users to subscribe to individual feeds, group them into collections, and explore well-known feeds.
• Buffer's social media team, led by Hailley Griffis, is enhancing their human touch by signing off with real names and adding personal touches to responses to counteract assumptions of being AI.

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