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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Buffer

🌎 buffer.com

Buffer is an intuitive social media management platform designed for small to midsize businesses. It provides essential tools for publishing, engagement, analytics, and team collaboration, helping users to manage their social media presence effectively. With a focus on meaningful engagement and results, Buffer aims to support businesses in growing their audience and enhancing their social media strategies.

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Buffer - Latest News and Updates

• Buffer's most impactful launch in 2024 was an improved version of a previously sunset feature from 2020, according to Michael Eckstein, Senior Product Marketing Manager.
• In 2024, Buffer introduced a kanban-style board for content ideas and added support for Instagram and Pinterest personal profiles, enhancing user experience and workflow efficiency.
• Buffer, led by Director of Growth Marketing Simon Heaton, continuously refines and tests its homepage hero section to enhance user engagement and product trials.

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