---

Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

---

Buffer

🌎 buffer.com

Buffer is an intuitive social media management platform designed for small to midsize businesses. It provides essential tools for publishing, engagement, analytics, and team collaboration, helping users to manage their social media presence effectively. With a focus on meaningful engagement and results, Buffer aims to support businesses in growing their audience and enhancing their social media strategies.

---

Buffer - Latest News and Updates

• Buffer allows users to post simultaneously to BlueSky and Threads with a solid scheduling feature.
• Buffer provides a transparent annual breakdown of their expenses, showing that 72.97% of their costs go to salaries.
• Buffer introduced a new 'What's New' widget to help users easily discover newly launched features.
• Buffer analyzed over 2 million Instagram posts to determine the best times to post for maximum engagement, revealing that weekdays at 3pm and 6pm are optimal.
• Buffer's Director of Growth Marketing, Simon Heaton, announced enhancements to their growth forecasting model, including detailed user cohort analysis and an updated user engagement model.

• Buffer has canceled all recurring meetings, opting for monthly 1-on-1s and impromptu meetings to enhance productivity.
• Maggie Glascott joined Buffer as a Lifecycle Marketing professional after a series of career changes in 2024.
• Buffer is experiencing issues with its iOS and Android mobile apps, but engineers are working on a fix and the apps are now operational again.

---

Sign up to receive regular updates

If you liked the insights, consider following your own companies of interest. Receive weekly insights directly to your inbox using RivalSense.