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Brought to you by RivalSense - an AI tool for monitoring any company.

RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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Buffer

🌎 buffer.com

Buffer is an intuitive social media management platform designed for small to midsize businesses. It provides essential tools for publishing, engagement, analytics, and team collaboration, helping users to manage their social media presence effectively. With a focus on meaningful engagement and results, Buffer aims to support businesses in growing their audience and enhancing their social media strategies.

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Buffer - Latest News and Updates

• Buffer increased the fair use policy cap for scheduled posts from 2000 to 5000 per channel for Essentials and Team plans.
• Buffer introduced a revamped settings page with new features including two-factor authentication via email and the ability to set a default time zone.
• Buffer conducted a study analyzing over a million TikTok posts and found that the best time to post is Sunday at 8 PM.
• Buffer's VP of Customer Advocacy, Åsa Nyström, announced a strong increase in new signups, customers, and monthly active users, leading to a focus on optimizing customer support with AI tools in Q1 2025.
• Buffer has updated its homepage to modernize the website and improve user experience, with ongoing page updates and new design guidelines.

• Buffer issued a profit share last month after two years of losses, marking a significant turnaround.
• Buffer is transitioning to use Linear for project management and customer communication, replacing Jira in their Customer Advocacy team.
• Buffer launched a new homepage on February 13.
• Buffer returned to profitability in 2024 with a net profit of $202,459, distributing 15% of profits as bonuses among its 73 team members.
• Michael Eckstein, Senior Product Marketing Manager at Buffer, shares insights on Buffer's culture, data analyses, and marketing strategy on LinkedIn.

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