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BRITA

🌎 brita.co.uk

BRITA is a leading company in drinking water optimization, known for its innovative water filtration solutions. Founded in 1966 and headquartered in Taunusstein, Germany, BRITA offers a wide range of products for both private and commercial use, including water filter jugs, pipe-connected systems, and water dispensers. The company is committed to sustainability and reducing plastic waste, partnering with organizations like Whale and Dolphin Conservation to protect the oceans.

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BRITA - Latest News and Updates

• BRITA introduced the smart BRITA PURITY C iQ system that optimizes water quality in real-time and provides cloud-based monitoring.
• BRITA introduced the PureProtect self-cleaning feature for water dispensers, reducing germs and bacteria by 99% and saving 680 liters of water annually.
• On March 22, BRITA announced a collaboration with LifeGate to join the Water Defenders Alliance, aiming to collect up to 2,000kg of floating plastic waste annually using solutions like Seabin and Trash Collec’thor.
• BRITA introduced the TOP PRO Water Dispenser, offering natural, cold, or sparkling water with advanced filtration to reduce single-use plastic and CO₂ emissions.
• BRITA has partnered with BOPE to provide premium filtered water in their coworking spaces, starting in Nantes and expanding to Bordeaux.

• BRITA showcased their products at Vendex Midlands with a busy stand and plans to announce the winner of their prize draw soon.
• BRITA is opening its first flagship store on its campus in Taunusstein in April 2025, offering exclusive products, an interactive Water-Bar, and personalized engraving services.
• BRITA will showcase innovative water filtration solutions at HOTELEX Shanghai 2025 to enhance taste and environmental responsibility.
• BRITA is hiring a marketing enthusiast for their Professional Filter Team, as announced by Lucia von Loefen, VP Strategic Marketing.
• BRITA is showcasing exclusive products like self-cleaning bottles and sparkling water machines at the Workplace & Procurement Environment Show in Paris from March 25-27.

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