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RivalSense tracks the most important product launches, fundraising news, partnerships, hiring activities, pricing changes, tech news, vendors, corporate filings, media mentions, and other developments of companies you're following 💡

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BRITA

🌎 brita.co.uk

BRITA is a leading company in drinking water optimization, known for its innovative water filtration solutions. Founded in 1966 and headquartered in Taunusstein, Germany, BRITA offers a wide range of products for both private and commercial use, including water filter jugs, pipe-connected systems, and water dispensers. The company is committed to sustainability and reducing plastic waste, partnering with organizations like Whale and Dolphin Conservation to protect the oceans.

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BRITA - Latest News and Updates

• BRITA is sponsoring the Slayer Espresso Rally 2025 in Sydney, a barista competition with national rounds on April 9th and a prize pool of AUD 4,000.
• Peter Cebulla has joined BRITA as Head of Group Real Estate in Germany, previously serving as Vice President - Head of Global CREM at Software AG.
• BRITA showcased its Commercial Grade Products, including the Top Pro and Extra C Tap, at the Retravision Commercial WA showroom launch.
• BRITA will showcase their innovative water dispenser solutions at the ALTENPFLEGE trade fair in Nürnberg from April 8-10, 2025.
• BRITA will participate in the Specialty Coffee Expo in Houston with their North American subsidiary Vivreau representing them at the booth.

• BRITA is showcasing their products at the Amsterdam Coffee Festival on April 3-4.
• BRITA Iberia closed 2024 with a 14% increase in revenue, reaching 23 million euros, driven by innovations like the iQ World and the Glass Jug, and aims to eliminate 6.5 billion single-use plastic bottles in 2025.
• BRITA awarded Schoen 1952 a recycling certificate for 2024, recognizing their partnership in recycling used cartridges into new products.

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