BRITA | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights

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BRITA is a leading company in drinking water optimization, known for its innovative water filtration solutions. Founded in 1966 and headquartered in Taunusstein, Germany, BRITA offers a wide range of products for both private and commercial use, including water filter jugs, pipe-connected systems, and water dispensers. The company is committed to sustainability and reducing plastic waste, partnering with organizations like Whale and Dolphin Conservation to protect the oceans.

🛍️ BRITA Product and Pricing News →

👔 BRITA CEO, Management and Leadership Team →

⚔️ BRITA Alternatives and Competitors →

💼 BRITA Hiring and Layoffs →

🤖 BRITA Developer, Integration and Automation News →

📈 BRITA Financials, Fundraising and Valuation News →

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🛍️ BRITA Product and Pricing News

• BRITA introduced the smart BRITA PURITY C iQ system that optimizes water quality in real-time and provides cloud-based monitoring.
• BRITA introduced the PureProtect self-cleaning feature for water dispensers, reducing germs and bacteria by 99% and saving 680 liters of water annually.
• BRITA introduced the TOP PRO Water Dispenser, offering natural, cold, or sparkling water with advanced filtration to reduce single-use plastic and CO₂ emissions.
• BRITA showcased their products at Vendex Midlands with a busy stand and plans to announce the winner of their prize draw soon.
• BRITA is opening its first flagship store on its campus in Taunusstein in April 2025, offering exclusive products, an interactive Water-Bar, and personalized engraving services.

• BRITA will showcase innovative water filtration solutions at HOTELEX Shanghai 2025 to enhance taste and environmental responsibility.
• BRITA is showcasing exclusive products like self-cleaning bottles and sparkling water machines at the Workplace & Procurement Environment Show in Paris from March 25-27.
• BRITA showcased its water filter carafe at the Paris Café Festival 2025, emphasizing its ability to improve coffee flavor by removing tartar and chlorine from tap water.

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👔 BRITA CEO, Management and Leadership Team

• Markus Hankammer

  
  CEO
  [email protected]

• Stefan Jonitz

  
  Group CFO
  [email protected]

• Neal Whitfield

  
  Managing Director Operations
  [email protected]

• Peter Harley

  
  Managing Director
  [email protected]

• Riaz Hassim

  
  Group CEO
  [email protected]

• Lennert Christensen

  
  Managing Director
  [email protected]

• Magnus Joachim Blomeke

  
  Director Group IT
  [email protected]

• Denis Alar

  
  Chief Executive Officer
  [email protected]

• Michael Magee

  
  Managing Director
  [email protected]

• Michel Callonnec

  
  CEO
  [email protected]

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⚔️ BRITA Alternatives and Competitors

• Leica
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• Pearlco
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• Hologic
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• BWT
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• Philips
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• Laica
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• Fountain Filters
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• British Berkefeld
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• Doulton
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• TAPP Water

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💼 BRITA Hiring and Layoffs

• BRITA is hiring a marketing enthusiast for their Professional Filter Team, as announced by Lucia von Loefen, VP Strategic Marketing.
• BRITA is currently hiring for the position of eCommerce Executive in the United Kingdom.

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🤖 BRITA Developer, Integration and Automation News

• On March 22, BRITA announced a collaboration with LifeGate to join the Water Defenders Alliance, aiming to collect up to 2,000kg of floating plastic waste annually using solutions like Seabin and Trash Collec’thor.
• BRITA has partnered with BOPE to provide premium filtered water in their coworking spaces, starting in Nantes and expanding to Bordeaux.

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📈 BRITA Financials, Fundraising and Valuation News

• In 2025, BRITA has already helped avoid 6.5 billion plastic bottles, showcasing its commitment to promoting responsible water consumption.

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