BRITA | News, Hiring, Layoffs, Competitors, CEO, Fundraising Insights
BRITA is a leading company in drinking water optimization, known for its innovative water filtration solutions. Founded in 1966 and...
BRITA is a leading company in drinking water optimization, known for its innovative water filtration solutions. Founded in 1966 and headquartered in Taunusstein, Germany, BRITA offers a wide range of products for both private and commercial use, including water filter jugs, pipe-connected systems, and water dispensers. The company is committed to sustainability and reducing plastic waste, partnering with organizations like Whale and Dolphin Conservation to protect the oceans.
Website
Size
1001-5000 employees
Industry
Manufacturing
Specialities
Water Filtration, Water Quality, Coffee & Tea Optimization, Machine Protection, Limescale Reduction, Dispenser, Professional Filter, water dispenser, Filtration, Water Cooler, Wasserspender, Sustainability, Plastic Bottle Waste
🛍️ BRITA Product and Pricing News →
👔 BRITA CEO, Management and Leadership Team →
⚔️ BRITA Alternatives and Competitors →
💼 BRITA Hiring and Layoffs →
🤖 BRITA Developer, Integration and Automation News →
📈 BRITA Financials, Fundraising and Valuation News →
🛍️ BRITA Product and Pricing News
- BRITA introduced the PROGUARD Gastronomy filtration system to protect professional kitchen equipment by reducing limescale and impurities, enhancing water taste, and increasing the lifespan of coffee machines, ovens, and dishwashers.
- BRITA introduced the smart BRITA PURITY C iQ system that optimizes water quality in real-time and provides cloud-based monitoring.
- BRITA introduced the PureProtect self-cleaning feature for water dispensers, reducing germs and bacteria by 99% and saving 680 liters of water annually.
- BRITA introduced the TOP PRO Water Dispenser, offering natural, cold, or sparkling water with advanced filtration to reduce single-use plastic and CO₂ emissions.
- BRITA will participate in the Paris Café Festival on April 13, hosting an afterparty with Oatly at Point Éphémère in Paris.
- BRITA is the official water filtration sponsor of the 2025 World Coffee Roasting Championship at the Specialty Coffee Expo in Houston.
- BRITA is sponsoring the Slayer Espresso Rally 2025 in Sydney, a barista competition with national rounds on April 9th and a prize pool of AUD 4,000.
- BRITA showcased its Commercial Grade Products, including the Top Pro and Extra C Tap, at the Retravision Commercial WA showroom launch.
👔 BRITA CEO, Management and Leadership Team
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CEO
[email protected] -
Group CFO[email protected]
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Managing Director Operations[email protected]
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Managing Director[email protected]
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Group CEO[email protected]
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Managing Director[email protected]
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Director Group IT[email protected]
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Chief Executive Officer[email protected]
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Managing Director[email protected]
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CEO[email protected]
⚔️ BRITA Alternatives and Competitors
- Leica |
- Pearlco |
- Hologic |
- BWT |
- Philips |
- Laica |
- Fountain Filters |
- British Berkefeld |
- Doulton |
- TAPP Water
💼 BRITA Hiring and Layoffs
- Julia Sturmfels has joined BRITA as Director Group Corporate Communications in Germany, previously serving as Director Global Communications & Marketing at KAMAX.
- Peter Cebulla has joined BRITA as Head of Group Real Estate in Germany, previously serving as Vice President - Head of Global CREM at Software AG.
- BRITA is hiring a marketing enthusiast for their Professional Filter Team, as announced by Lucia von Loefen, VP Strategic Marketing.
- Ellis Minter, Business Development Executive at BRITA Group, suggests using BRITA's hydration solutions to foster workplace connections.
- BRITA is currently hiring for the position of eCommerce Executive in the United Kingdom.
🤖 BRITA Developer, Integration and Automation News
- On March 22, BRITA announced a collaboration with LifeGate to join the Water Defenders Alliance, aiming to collect up to 2,000kg of floating plastic waste annually using solutions like Seabin and Trash Collec’thor.
- BRITA has partnered with BOPE to provide premium filtered water in their coworking spaces, starting in Nantes and expanding to Bordeaux.
- BRITA awarded Schoen 1952 a recycling certificate for 2024, recognizing their partnership in recycling used cartridges into new products.
📈 BRITA Financials, Fundraising and Valuation News
- BRITA Iberia closed 2024 with a 14% increase in revenue, reaching 23 million euros, driven by innovations like the iQ World and the Glass Jug, and aims to eliminate 6.5 billion single-use plastic bottles in 2025.
- In 2025, BRITA has already helped avoid 6.5 billion plastic bottles, showcasing its commitment to promoting responsible water consumption.
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