Brandwatch News | Sep 27, 2024

Brandwatch now offers AI-supported searches and data analysis for instant insights...


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Brandwatch

🌎 brandwatch.com

Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and social media management. The company provides tools to help businesses understand and engage with their customers through data-driven insights, manage social media channels, and collaborate on content creation. Brandwatch offers a suite of products designed to react to market trends and enhance brand visibility across various platforms.


Updates as of Sep 27, 2024

  • Brandwatch now offers AI-supported searches and data analysis for instant insights.
  • Brandwatch combines with Falcon.io to offer digital consumer intelligence, analyzing conversations from social media and the web with access to Twitter, Reddit, and Tumblr's firehose, and adding 501 million new conversations daily.
  • Brandwatch released a new report titled 'State of Social 2024' offering benchmarks, insights, and pro tips for social media marketing strategy.
  • Brandwatch released a new report titled 'State of Social 2024' offering benchmarks, insights, and pro tips for social media marketing strategy.
  • Brandwatch will support Digital Marketing Asia Singapore on October 1-2 and present a keynote on October 2.
  • Joakim Nilsson, Vice President Solutions Consulting EMEA & APAC at Brandwatch, shared that AI is rapidly transforming their sales process by qualifying leads, analyzing RFPs, and potentially closing deals.
  • Jillian Sayuri Falconi, SVP of Customer Experience at Brandwatch, emphasizes using social data to understand customer sentiment and guide strategic adjustments for brands like Toyota.

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