Brandwatch | Latest News & Updates - Oct 18, 2024 Release

Brandwatch has enhanced its Engage product by integrating AI and automation features, including the Iris AI writing assistant, to improve customer service efficiency and cross-team collaboration...


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Brandwatch

🌎 brandwatch.com

Brandwatch is a software development company headquartered in Brighton, East Sussex, that specializes in consumer intelligence and social media management. The company provides tools to help businesses understand and engage with their customers through data-driven insights, manage social media channels, and collaborate on content creation. Brandwatch offers a suite of products designed to react to market trends and enhance brand visibility across various platforms.


Brandwatch - Latest News and Updates

  • Brandwatch has enhanced its Engage product by integrating AI and automation features, including the Iris AI writing assistant, to improve customer service efficiency and cross-team collaboration.
  • Brandwatch's CEO Ulrik Bo Larsen transitions to an advisory role, with Cali Tran succeeding him as CEO.
  • Brandwatch is hosting a Bootcamp in Paris on November 14, featuring insights on AI and fake news, with a talk by journalist Thomas Huchon and a showcase of innovations from their Data Science Lab.
  • Henry Spitzer has joined Brandwatch as Senior Vice President of Sales in the United States, previously serving as Chief Revenue Officer at Lusha.
  • Brandwatch is hosting an annual in-person event in Paris on November 14, 2024, featuring industry leaders and experts discussing marketing challenges and innovations.
  • Brandwatch was used to collect and analyze data on social media engagement related to the July 13 assassination attempt on Donald Trump, identifying nine newsbroker accounts that received 1.2 million retweets within three days.
  • Brandwatch's social listening data shows over 170,000 mentions of tequila cocktails and recipes in the past year, reaching 107 million people.

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