boAt | Competitive Intelligence Profile
boAt is India's leading audio and wearable brand, founded in 2016 by Aman Gupta and Sameer Mehta. It specializes in consumer electronics...
boAt is India's leading audio and wearable brand, founded in 2016 by Aman Gupta and Sameer Mehta. It specializes in consumer electronics such as wireless earphones, earbuds, headphones, smart watches, and home audio products. Recognized as India’s No.1 Audio brand and the world's 2nd largest wearable brand, boAt focuses on enhancing lifestyle through innovative audio and wearable technology. The brand is deeply embedded in youth culture and promotes self-expression and adventurous experiences.
🛍️ boAt Product and Pricing Intelligence →
📅 boAt Event Participations →
⚖️ boAt Regulatory Intelligence →
👔 boAt Management and Leadership Team →
⚔️ boAt Alternatives and Competitors →
💼 boAt Hiring and Layoffs →
🤝 boAt Partnerships, Clients and Vendors →
📈 boAt Financial Performance, Fundraising, M&A →
🛍️ boAt Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- boAt debuted in the UAE on July 22, expanding its international presence with audio products and smart wearables available both online and offline.
- boAt launched a new campaign for its premium smartwatch range Valour, ideated by Aashna Suneja, Content Marketing at boAt Lifestyle, and the creative team.
📅 boAt Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- boAt showcases its festive gifting products at Gifts World Expo in New Delhi from July 24-26.
- boAt invites attendees to explore premium audio products and corporate gifting deals at Consumer Expo 2025 and Gifts World Expo from July 24-26.
⚖️ boAt Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 boAt Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Group CFO
[email protected] -
Executive Secretary[email protected]
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Chief Executive Officer[email protected]
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Chief Technology Officer[email protected]
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Chief Executive Officer
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Deputy CEO[email protected]
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Vice Chief Executive Officer[email protected]
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Managing Director
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Chief Executive Officer[email protected]
⚔️ boAt Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Noise |
- Fire-Boltt |
- OnePlus |
- Ubon |
- Xiaomi |
- Mivi |
- PTron |
- Boult Audio |
- Skullcandy |
- Zebronics |
- Karbonn |
- Intex Technologies |
- Ambrane |
- UBON |
- Ottomate International |
- Exicom Group |
- Servify |
- Hammer |
- Nothing |
- Meizu
💼 boAt Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Pranesh Jha, previously Assistant Manager - Delivery Excellence (D2C) at boAt in India, has left to join IMCD Group as Assistant Manager - Logistics and Warehouse.
🤝 boAt Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- boAt partnered with Safari Bags to launch ‘Safari Trackr’, a Bluetooth-enabled luggage collection, during Amazon Prime Day.
📈 boAt Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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