BEST | Competitive Intelligence Profile

BEST is a crowd management and event security services company that provides comprehensive solutions for sporting events, concerts,...


BEST LinkedIn profile BEST Facebook profile BEST Instagram profile
BEST logo

BEST is a crowd management and event security services company that provides comprehensive solutions for sporting events, concerts, conferences, and various other events across the United States. As a SAFETY Act Designated provider with over 25,000 trained team members across 36 markets and partnerships with more than 150 exclusive venues, the company focuses on proactive planning, scenario-based training, and delivering positive guest experiences. It offers services including event staffing, security consulting, guest services, and operations planning for professional sports leagues, collegiate athletics, live entertainment venues, and convention centers.

Website
Headquarters
Coon Rapids, MN
Size
10,001+ employees
Industry
Events Services
Specialities
Event Security, Crowd Control, Guest Services, Ticket Taking, Metal Detecting, Bag Checking, Traffic Directing, Parking Lot Security, Field/Court Security, Ushering, Dock Operations, Premium Concierge, Access Control, Operations Planning, Event Coordination, NCAA Consulting, Magnetometer Operating, Contingency Planning, Special Event Services, Security Response, Security Services, Physical Security, Security Consulting, Security Guards, 24/7 Security, Festival Security, Emergency Management, Facility Management, Media Security, Event Management, Public Safety, Security Escorts, Security Plans, Parking Attendants, VIP Security, Backstage Security, Perimeter Security, Gate Operations, Wedding Security, Convention Security, Conference Security, Firewatch Guards

🛍️ BEST Product and Pricing Intelligence →

📅 BEST Event Participations →

⚖️ BEST Regulatory Intelligence →

👔 BEST Management and Leadership Team →

⚔️ BEST Alternatives and Competitors →

💼 BEST Hiring and Layoffs →

🤝 BEST Partnerships, Clients and Vendors →

📈 BEST Financial Performance, Fundraising, M&A →


🛍️ BEST Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • BEST Crowd Management provides metal detector operators and bag checkers to improve security by confiscating prohibited items and alerting authorities about weapons or illicit substances at event venues.


📅 BEST Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.


⚖️ BEST Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.


👔 BEST Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.


⚔️ BEST Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Securitas
  • |
  • Paladin Security Group
  • |
  • G4S
  • |
  • Loomis
  • |
  • Allied Universal
  • |
  • DPSA
  • |
  • GoSecure
  • |
  • Tyco
  • |
  • Constellis
  • |
  • Drum Cussac
  • |
  • Nesma Security
  • |
  • SAR
  • |
  • VIDOCQ
  • |
  • Prosegur
  • |
  • Brink's
  • |
  • Southern Cross Protection


💼 BEST Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • BEST is hiring an Assistant Account Manager for events in the United States, focusing on crowd management and event operations.


🤝 BEST Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • BEST Crowd Management welcomes MetraPark as a new client for event security and guest services on December 16.


📈 BEST Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.


People also viewed

Ready to outsmart the competition? RivalSense cuts through the clutter of generic tools like Google Alerts, delivering laser-focused competitive intelligence without the noise. Track competitors’ every move—website changes, product updates, social media buzz, news mentions, and regulatory shifts—all in one sleek platform. Uncover pricing strategies, decode market trends, and gain actionable insights to fuel your business strategy. No more guesswork. Just power.

Join thousands of forward-thinking teams who trust RivalSense to automate their competitive monitoring and turn data into domination. Start your FREE trial today—no credit card needed—and see why staying ahead has never been this easy. Your competitors won’t know what hit them.

👉 Claim Your Free Trial Now

Outthink. Outpace. Outperform. #RivalSense