BÉIS | Competitive Intelligence Profile
BÉIS is an on-the-go lifestyle brand founded in 2018 by Shay Mitchell, offering high-quality, functional travel essentials at an...
BÉIS is an on-the-go lifestyle brand founded in 2018 by Shay Mitchell, offering high-quality, functional travel essentials at an accessible price point. The brand caters to the modern traveler with chic luggage, weekender bags, and other travel accessories, emphasizing both form and function. BÉIS products are available online and through retail partners like Nordstrom, REVOLVE, and ULTA Beauty, featuring a core collection alongside seasonal and limited-edition items.
🛍️ BÉIS Product and Pricing Intelligence →
📅 BÉIS Event Participations →
⚖️ BÉIS Regulatory Intelligence →
👔 BÉIS Management and Leadership Team →
⚔️ BÉIS Alternatives and Competitors →
💼 BÉIS Hiring and Layoffs →
🤝 BÉIS Partnerships, Clients and Vendors →
📈 BÉIS Financial Performance, Fundraising, M&A →
🛍️ BÉIS Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BÉIS launches an app-exclusive lavender collection on August 13.
- BÉIS announces its limited-edition GAP X BÉIS rollers in denim blue are nearly sold out, featuring 360-degree wheels, TSA lock, weight indicator, and cushioned handle.
📅 BÉIS Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ BÉIS Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BÉIS Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ BÉIS Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Solo Brands |
- WatchBox |
- myGemma
💼 BÉIS Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 BÉIS Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 BÉIS Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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