BBVA | Competitive Intelligence Profile
BBVA is a leading financial institution in Mexico, offering a wide range of financial services including savings accounts, auto loans,...
BBVA is a leading financial institution in Mexico, offering a wide range of financial services including savings accounts, auto loans, and more through its extensive distribution network. It emphasizes innovation in banking and provides solutions via digital platforms like the BBVA App.
🛍️ BBVA Product and Pricing Intelligence →
📅 BBVA Event Participations →
⚖️ BBVA Regulatory Intelligence →
👔 BBVA Management and Leadership Team →
⚔️ BBVA Alternatives and Competitors →
💼 BBVA Hiring and Layoffs →
🤝 BBVA Partnerships, Clients and Vendors →
📈 BBVA Financial Performance, Fundraising, M&A →
🛍️ BBVA Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- BBVA updated the calculation date for its immediate personal loan offer from 04 March 2025 to 09 July 2025 and extended the offer's validity from 04 September 2025 to 09 December 2025.
- BBVA added 'Cuenta Maestra Pyme Digital BBVA' to its list of debit account options, indicating an expansion in digital banking services for small and medium-sized enterprises.
- BBVA México updated its app with new features, AI, and a more intuitive interface on July 31, 2025.
📅 BBVA Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- BBVA in Mexico invites people with disabilities to join its upcoming job fair, starting registration via a provided link.
- BBVA will sponsor the #PremiosAlcaldes ceremony in Mexico.
- Mauricio X. Rubio, Principal Manager Data Engineering at BBVA México, will discuss their cloud migration project at AWS Summit Ciudad de México 2025.
⚖️ BBVA Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 BBVA Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Executive Director
[email protected] -
Managing Director[email protected]
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Director Jurídico Real Estate[email protected]
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Director de estrategia, modelos de negocio y experiencia cliente[email protected]
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CFO[email protected]
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Managing Director[email protected]
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Director de Desarrollo Comercial[email protected]
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Executive Director
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Director ejecutivo
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Director de Estrategia, Planeación y Presupuesto (Corporate Premises & Services)
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Director General Banca Comercial BBVA[email protected]
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Director de ventas y comercialización
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Director Financiero Seguros
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Director Jurídico Banca Digital
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Director de desarrollo comercial P&P
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Directora de Estrategia de Consejos Regionales BBVA[email protected]
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Director Jurídico
⚔️ BBVA Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Banorte |
- Santander México |
- HSBC México |
- Scotiabank México |
- Inbursa |
- CitiBanamex |
- Banco Azteca |
- banamex.com |
- banorte.com |
- santander.com.mx |
- banxico.org.mx |
- Truist |
- BofA Securities |
- ISS STOXX Index
💼 BBVA Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Vicente Marín Lora, Vice President Corporate FX Sales at BBVA in Mexico, has left to join MONEX GRUPO FINANCIERO as Deputy Director of Business Banking.
- BBVA is hiring a Vice President of E-commerce, Aggregators, and Payment Methods/Acquirer in Mexico City, with applications open until August 14.
- Carlos Manuel Perez Rubio joins BBVA as Head Corporate Functions Systems in Mexico, previously Head Technical Architecture at BBVA Technology en América.
🤝 BBVA Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- BBVA partners with Coparmex to offer exclusive benefits for micro, small, and medium-sized enterprises.
- BBVA partnered with Mexico's Tourism Secretariat to digitalize and strengthen tourism SMEs, offering financing and incentives like interest-free months and cashback.
- Aurora Geitel Salgado, director of Financial Education at BBVA Mexico, highlighted BBVA's 'Avanzamos por México' initiative, in partnership with the Secretary of Tourism, to empower entrepreneurs with financial management tools.
📈 BBVA Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- BBVA Spark increased Tuhabi's credit line to $60 million to boost its real estate sector transformation in Mexico and Latin America.
- BBVA's takeover bid for Sabadell faces resistance as Sabadell plans to distribute an unprecedented dividend to shareholders in April 2026.
- BBVA will distribute 36,000 million euros to its shareholders on August 1.
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