Bark | Competitive Intelligence Profile
Bark is a software development company focused on providing parental control solutions to help protect children online and in real...
Bark is a software development company focused on providing parental control solutions to help protect children online and in real life. Utilizing advanced machine-learning technology, Bark monitors various digital interactions to detect issues such as cyberbullying, sexting, grooming, and signs of mental health concerns. Their products include the Bark App, Bark Phone, and Bark Watch, which offer features like content monitoring, screen time management, and web filtering.
🛍️ Bark Product and Pricing Intelligence →
📅 Bark Event Participations →
⚖️ Bark Regulatory Intelligence →
👔 Bark Management and Leadership Team →
⚔️ Bark Alternatives and Competitors →
💼 Bark Hiring and Layoffs →
🤝 Bark Partnerships, Clients and Vendors →
📈 Bark Financial Performance, Fundraising, M&A →
🛍️ Bark Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Bark updated its pricing explanation for the Bark Watch, changing 'contract' to 'installment', and revamped its partners section to include specific solutions like K12, Children and Family Services, Disabilities and Behavioral Health, and Digital Citizenship, removing 'Schools' and 'Community Partners'.
- Bark updated its device protection plan coverage to start immediately for first orders but imposes a 15-day waiting period for later additions and expanded its partners section to include specific solutions categories like K12 and Digital Citizenship.
- Bark increased the monthly device cost for the Bark Phone Pro from $19 to $25 for 24 months and introduced new solution categories including K12, Children and Family Services, Disabilities and Behavioral Health, and Digital Citizenship.
📅 Bark Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Bark will showcase its kid-safe phones, watches with GPS tracking, an app for setting time limits, and a home internet filter at Montclair's Alternative Device Fair on June 6.
- Christian Brucculeri, Chief Commercial Officer at Bark, shared a post about 'Alternative Device Fairs' showcasing 'dumb' phones to parents.
⚖️ Bark Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Bark Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Bark Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Qustodio |
- FamilyTime |
- Canopy |
- MMGuardian |
- Net Nanny |
- Kaspersky Safe Kids |
- Covenant Eyes |
- Troomi |
- Chirp |
- Kidas |
- Data For Ethics |
- Ally Commerce |
- Paperfold Graphic Finishers |
- Prorizon Corporation |
- Gabb |
- Pinwheel |
- Thumbtack |
- Gigsalad |
- Activated Scale |
- Adaface |
- Referr |
- Upwork |
- Fiverr |
- Freelancer.com |
- TaskRabbit |
- Skyword360
💼 Bark Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Bark is hiring an Industry Sales Manager, Behavioral Health & Treatment Solutions in the United States (Remote).
- Bark is hiring a Director of Revenue Strategy & Operations to join their Commercial Team, focusing on integrating marketing, sales, and post-sales operations.
🤝 Bark Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Bark partners with AkkoMK to combine device protection with safety.
📈 Bark Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Bark's user base for its Chrome extension decreased from 1,000,000 to 500,000 users.
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