Bark | Competitive Intelligence Profile
Bark is a software development company focused on providing parental control solutions to help protect children online and in real...
Bark is a software development company focused on providing parental control solutions to help protect children online and in real life. Utilizing advanced machine-learning technology, Bark monitors various digital interactions to detect issues such as cyberbullying, sexting, grooming, and signs of mental health concerns. Their products include the Bark App, Bark Phone, and Bark Watch, which offer features like content monitoring, screen time management, and web filtering.
🛍️ Bark Product and Pricing Intelligence →
📅 Bark Event Participations →
⚖️ Bark Regulatory Intelligence →
👔 Bark Management and Leadership Team →
⚔️ Bark Alternatives and Competitors →
💼 Bark Hiring and Layoffs →
🤝 Bark Partnerships, Clients and Vendors →
📈 Bark Financial Performance, Fundraising, M&A →
🛍️ Bark Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Bark released a new feature that a Data Annotation Lead described as a game changer.
- Bark launched a kids smartwatch with GPS tracking, approved contacts, and emergency SOS features that does not require internet or social media.
- Bark launched the Bark Assistant on February 4, a tool that allows parents to manage their children's phone contacts, schedules, app limits, camera settings, and streaming or gaming by typing requests.
📅 Bark Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Bark held an immersive 80s/90s themed pop-up event in NYC with moving presentations, live product demos, and games.
- Bark's K12 team members Adam Lee Brooks and Katey McPherson presented at the NCED Connect Symposium on February 10 to discuss digital citizenship and learning trends in 2026.
- Bark's Digital Safety Advocate Stephanie Lemmerman announced a webinar on building digital resilience in residential treatment, featuring panelists Ken Huey, Rebekah Schuler, Jason Grygla, and Dr. Rob Gent.
⚖️ Bark Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Bark Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Bark Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Qustodio |
- FamilyTime |
- Canopy |
- MMGuardian |
- Net Nanny |
- Kaspersky Safe Kids |
- Covenant Eyes |
- Troomi |
- Chirp |
- Kidas |
- Data For Ethics |
- Ally Commerce |
- Paperfold Graphic Finishers |
- Prorizon Corporation |
- Gabb |
- Pinwheel |
- Thumbtack |
- Gigsalad |
- Activated Scale |
- Adaface |
- Referr |
- Upwork |
- Fiverr |
- Freelancer.com |
- TaskRabbit |
- Skyword360
💼 Bark Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Lily Cheng left Bark as Principal Product Designer in the United States to become Director of Product Design at Lakera.
- Bark is hiring a Director of K–12 Program Partnerships in the United States to expand its Connected Communities initiative through new district partnerships.
- Bark is hiring a Senior Accountant in the United States for core accounting functions including accounts payable, accounts receivable, and month-end close activities.
🤝 Bark Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Bark teams up with Our Place to extend critical online protections to the disability community on January 26, 2026.
📈 Bark Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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