BanBajío | Competitive Intelligence Profile
BanBajío, also known as Banco del Bajio, is a leading Mexican bank specializing in banking services for individuals and businesses....
BanBajío, also known as Banco del Bajio, is a leading Mexican bank specializing in banking services for individuals and businesses. Founded in 1994, it has grown to become one of Mexico's largest and financially sound commercial banks. The bank offers a wide range of services including current and savings accounts, personal and commercial loans, mortgages, credit and debit cards, investment funds, and electronic banking services. BanBajío focuses on providing financial services to small and medium-sized enterprises (SMEs), agribusiness, and corporate clients, while also offering personal banking products. It is known for its excellence in customer service, supported by its human capital, processes, and technology.
🛍️ BanBajío Product and Pricing Intelligence →
📅 BanBajío Event Participations →
⚖️ BanBajío Regulatory Intelligence →
👔 BanBajío Management and Leadership Team →
⚔️ BanBajío Alternatives and Competitors →
💼 BanBajío Hiring and Layoffs →
🤝 BanBajío Partnerships, Clients and Vendors →
📈 BanBajío Financial Performance, Fundraising, M&A →
🛍️ BanBajío Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
📅 BanBajío Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ BanBajío Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
- BanBajío was among 21 companies flagged by Cofece for monopolistic practices in cards.
👔 BanBajío Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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CHRO I CPO, Director Corporativo de Capital Humano
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Executive Director
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Director de Finanzas
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Director ejecutivo personal
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Director general
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Software Executive
undefined⚔️ BanBajío Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Banco Azteca |
- Scotiabank |
- INVEX |
- BBVA |
- HSBC |
- Actinver |
- Banorte |
- Citi |
- Banregio |
- Grupo Financiero Banorte |
- BBVA en México |
- Banamex |
- Santander México |
- AFIRME FINANCIAL GROUP |
- Banco Ve por Más
💼 BanBajío Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Braulio Uriel Camarillo Escobar, Ejecutivo Comercial Pyme (Commercial Executive SME) at BanBajío in Mexico, left to join BBVA en México as Ejecutivo PyMe Sr (Senior SME Executive).
- BanBajío is hiring a Branch Manager in Mexico.
- BanBajío pays its employees salaries ranging from 85k$ to 432k$ annually, with roles like Executive, Cashier, and Manager having different pay scales.
🤝 BanBajío Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 BanBajío Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- BanBajío reported a 24% drop in second-quarter profits, its fourth consecutive decline and the steepest in 18 periods, amid lower interest rates and rising costs.
- BanBajío cut its 2025 profit and portfolio estimates, expecting a 17.7% to 20.5% drop compared to 2024.
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