RivalSense

Do You Need a Technical Background to Become a Product Marketing Manager?

While some believe that a deep technical understanding can help product marketers communicate more credibly, the most critical value a product marketer brings is not technical fluency—it’s the ability to align product features with customer needs and market opportunities.

Difference Between Product Managers and Product Marketing Managers

While Product Managers focus on building the right product, Product Marketing Managers ensure it reaches the market with a compelling story. This blog unpacks the key differences between these two roles, their responsibilities, and how they collaborate to drive product success.

8 Essential Competitive Intelligence Examples to Track for Strategic Advantage

Whether you’re on the marketing, sales, or product team, competitive intelligence (CI) is a powerful tool to keep you informed and prepared. RivalSense is here to help you track and capitalize on these key areas.

Understanding the 4 Types of Competitors: A Guide to Effective Competitor Analysis

Your competitors can be categorized into four main types: direct, indirect, replacement, and potential competitors. You can identify these competitors using competitor monitoring tools and evaluate using SWOT analysis.

RivalSense Launches Baltic VC Pulse Newsletter

We’re thrilled to announce the launch of our new weekly newsletter, Baltic VC Pulse, now available on SubStack! This latest addition to the RivalSense platform is designed to keep you informed about the dynamic and rapidly evolving venture capital landscape in the Baltic region. Why We Launched Baltic VC

Uber and Lyft Confront New Regulatory Hurdles in 2024

Uber and Lyft, the two dominant rideshare companies, are navigating a complex landscape of regulatory challenges and legal battles that are shaping the future of the gig economy. Here's a detailed look at the latest developments impacting these companies. Wage Standards and Regulatory Compromises Minnesota’s New Wage

Founder Tip of the Day: Prepare for Startup Fundraising

Understanding Different Types of Investors You might have heard about Venture Capital Funds but in reality, there is a multitude of sources you can raise capital from. Here are some of the most popular ones: Angel Investors: Individuals who invest their personal funds into private companies. You can either approach

4 Myths of Competitive Intelligence

In today's fast-paced business world, staying ahead of the competition is more important than ever. Yet, despite its crucial role, competitive intelligence is often misunderstood. In this article, we're going to bust four common myths about competitive intelligence, shedding light on what it really is and

Founder Tip of the Day: How to Avoid Context Switching

In today’s dynamic work environment, the ability to multitask and switch between different projects quickly is often seen as a valuable characteristic of a person. The dark reality, however, is that a regular shifting between tasks, also called context switching, is productivity-degrading and something employees should avoid rather than

Founder Tip of the Day: No More Non-competes in the US

In a controversial move, the Federal Trade Commission (FTC) has banned non-compete clauses, signalling a pivotal shift in competitive dynamics across industries in the United States. Businesses will now be able to hire talent directly from their competitors, thus gaining not only highly experienced employees but also insights into their