Customer Obsession & Competitor Awareness: The Dual Engines of Startup Success in 2025
In 2023, a McKinsey study revealed that customer-centric companies are 60% more profitable than those that aren’t. Yet, the same year, 41% of startups admitted to failing because they underestimated competitors (CB Insights). The lesson? Customer obsession wins battles, but competitor awareness wins wars.
The most successful founders in