Aurora Cannabis | Competitive Intelligence Profile
Aurora Cannabis is a Canadian licensed medical cannabis producer and global leader in the pharmaceutical manufacturing industry,...
Aurora Cannabis is a Canadian licensed medical cannabis producer and global leader in the pharmaceutical manufacturing industry, headquartered in Edmonton, Alberta. As Canada's largest medical cannabis company, it focuses on improving lives through scientific expertise, proven manufacturing excellence, and a deep commitment to patient care. The company operates globally with facilities in Canada, Europe, Australia, and New Zealand, offering a wide range of medical cannabis products through various brands. Aurora emphasizes patient-first approaches with modern, convenient, and cost-effective solutions, backed by GMP-certified facilities and industry-leading professionals.
🛍️ Aurora Cannabis Product and Pricing Intelligence →
📅 Aurora Cannabis Event Participations →
⚖️ Aurora Cannabis Regulatory Intelligence →
👔 Aurora Cannabis Management and Leadership Team →
⚔️ Aurora Cannabis Alternatives and Competitors →
💼 Aurora Cannabis Hiring and Layoffs →
🤝 Aurora Cannabis Partnerships, Clients and Vendors →
📈 Aurora Cannabis Financial Performance, Fundraising, M&A →
🛍️ Aurora Cannabis Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Aurora Cannabis expands its Aurora medical portfolio in Australia and New Zealand on February 11, 2026.
📅 Aurora Cannabis Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aurora Cannabis will ring the Nasdaq closing bell on February 18, 2026, reinforcing its strategic focus on global medical cannabis.
⚖️ Aurora Cannabis Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Aurora Cannabis Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
⚔️ Aurora Cannabis Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Canopy Growth |
- Cronos Group |
- Organigram Global |
- SNDL |
- Tilray Brands |
- Nova Cannabis |
- Overseed |
- Caliva |
- Mylan |
- Hydropothecary |
- DRI Healthcare Trust |
- Knight Therapeutics |
- Aphria |
- Curaleaf Holdings |
- Green Thumb Industries |
- Jazz Pharmaceuticals |
- Lexaria Bioscience |
- Acreage Holdings |
- High Tide |
- British Columbia Liquor Distribution Branch
💼 Aurora Cannabis Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Aurora Cannabis is hiring a Senior Director, Operations in Canada, focusing on overseeing site operations including cultivation, processing, packaging, warehousing, and maintenance at their flagship facility.
- Christian Schneidewind started a new role at Aurora Europe GmbH, overseeing all logistics and distribution operations in Europe.
🤝 Aurora Cannabis Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Aurora Cannabis Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Aurora Cannabis reported Q3 revenue of CAD 94.2 million, a 7% year-over-year increase, driven by 12% growth in global medical cannabis and 17% increase in international sales.
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