Aura | Competitive Intelligence Profile
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite...
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite of digital security services, including identity theft protection, financial fraud protection, and device security, all designed to provide peace of mind for individuals and families. With a focus on accessibility and user-friendliness, Aura aims to protect users' identities, finances, and sensitive data through an integrated platform.
🛍️ Aura Product and Pricing Intelligence →
📅 Aura Event Participations →
⚖️ Aura Regulatory Intelligence →
👔 Aura Management and Leadership Team →
⚔️ Aura Alternatives and Competitors →
💼 Aura Hiring and Layoffs →
🤝 Aura Partnerships, Clients and Vendors →
📈 Aura Financial Performance, Fundraising, M&A →
🛍️ Aura Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Aura now offers group identity theft protection plans for businesses or organizations to protect employees or customers, with one-year or two-year memberships and a quote available by calling 877-516-2872.
- Aura is building Aura for Business, a new first-of-its-kind Managed Service Provider solution that streamlines corporate security for personal devices without intrusive Mobile Device Management policies.
- Aura now offers a cyber insurance add-on covering wire fraud, ransomware, and crypto theft with up to $50,000 annual coverage, underwritten by Tokio Marine, available on any plan or free trial.
📅 Aura Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aura Business is hosting a pre-conference breakfast at ChannelCon in San Diego with BYOD strategy chats and trivia.
- Aura Business will host a BYOD Blueprint Brunch and exhibit at Booth #817 during GTIA ChannelCon 2026 in San Diego, August 3-5.
- Aura sponsored the #RTHB2026 event as a Grand Slam & Home Run Sponsor.
⚖️ Aura Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Aura Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Scientist, Executive Vice President of Product and Development
[email protected] -
Chief Brand & Communications Officer[email protected]
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Chief Privacy Officer
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Chief Innovation Officer[email protected]
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Chief Creative Officer (CCO)[email protected]
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Founder and CEO[email protected]
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CEO-Scientist. Aura Inv LLC & Southern Research, Birmingham, AL.[email protected]
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CTO[email protected]
⚔️ Aura Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- LifeLock |
- IDShield |
- Identity Guard |
- IdentityForce |
- Costco Complete ID |
- Keeper Password Manager |
- Guardz |
- ZeroFox |
- AVG Internet Security Business Edition |
- Agency |
- Norton LifeLock Benefit Solutions |
- IdentityIQ |
- ThreatMark |
- Kape Technologies |
- F-Secure |
- PrivacyGuard |
- ID Watchdog |
- myFICO |
- ID Strong |
- mcafee.com
💼 Aura Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Aura hired Steven Tristan Young as its new Global Chief Marketing Officer, who previously led Poshmark's 2021 NASDAQ IPO and served as VP of Growth at Grubhub.
- Aura hired Steven Tristan Young as its new Global Chief Marketing Officer.
- Aura appointed Steven Young as Global Chief Marketing Officer, reporting to President and COO Thomas Clayton, to drive growth and adoption of its AI-powered online safety services.
🤝 Aura Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Aura partnered with Common Sense Media to protect kids from online harms, launched a new 'State of the Youth' report on AI's influence on children, and updated its Digital Parenthood Summit details.
- Aura partnered with Common Sense Media to create a Summer Survival Guide for healthier screen-time, as announced in a June 30 webinar.
📈 Aura Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Aura reported its second quarter 2026 financial results with annual recurring revenue and revenue both growing 27% year over year and adjusted EBITDA improving 51%, following its acquisition of Qoria.
- Aura listed on the ASX in 2026 after acquiring Qoria, a K-12 school safety provider.
- Aura completed its acquisition of Qoria, a global leader in student safety and wellbeing, on July 17, 2026.
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