Aura | Competitive Intelligence Profile
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite...
Aura is a mission-driven technology company dedicated to creating a safer internet for everyone. It offers a comprehensive suite of digital security services, including identity theft protection, financial fraud protection, and device security, all designed to provide peace of mind for individuals and families. With a focus on accessibility and user-friendliness, Aura aims to protect users' identities, finances, and sensitive data through an integrated platform.
🛍️ Aura Product and Pricing Intelligence →
📅 Aura Event Participations →
⚖️ Aura Regulatory Intelligence →
👔 Aura Management and Leadership Team →
⚔️ Aura Alternatives and Competitors →
💼 Aura Hiring and Layoffs →
🤝 Aura Partnerships, Clients and Vendors →
📈 Aura Financial Performance, Fundraising, M&A →
🛍️ Aura Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Aura updated its pricing structure, introducing 'Total Identity Protection' for $143.99 and 'Family Monthly Special' for $29.99, replacing previous individual pricing options.
- Scott Kollins, a psychologist at Aura, celebrated his 1-year anniversary by highlighting the launch of innovative product features and a national study on device usage and mental health in kids.
- Aura has introduced Personal Cyber Insurance underwritten by Houston Casualty Company, a Tokio Marine company, alongside their existing Identity Theft Insurance.
📅 Aura Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Aura will be present at the ACU CyberSecurityConference on May 14 in Charleston.
- Hari Ravichandran, Founder and CEO of Aura, will join Jay Shetty and Jeffrey Katzenberg for an Instagram Live discussion on May 6 about the challenges families face in the digital age.
- Aura celebrates one year of the Aura Club at Fenway Park, encouraging fans to engage more with the game.
⚖️ Aura Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Aura Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Scientist, Executive Vice President of Product and Development
[email protected] -
Chief Brand & Communications Officer[email protected]
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Chief Privacy Officer
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Chief Innovation Officer[email protected]
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Chief Creative Officer (CCO)[email protected]
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Founder and CEO[email protected]
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CEO-Scientist. Aura Inv LLC & Southern Research, Birmingham, AL.[email protected]
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CTO[email protected]
⚔️ Aura Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- LifeLock |
- IDShield |
- Identity Guard |
- IdentityForce |
- Costco Complete ID |
- Keeper Password Manager |
- Guardz |
- ZeroFox |
- AVG Internet Security Business Edition |
- Agency |
- Norton LifeLock Benefit Solutions |
- IdentityIQ |
- ThreatMark |
- Kape Technologies |
- F-Secure |
- PrivacyGuard |
- ID Watchdog |
- myFICO |
- ID Strong |
- mcafee.com
💼 Aura Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- Jeff Belanger has joined Aura as Chief People Officer in the United States, previously serving in the same role at another company.
- William Lundregan has joined Aura as Chief Legal Officer, General Counsel & Secretary, previously serving as Chief Legal Officer & General Counsel at Finalsite in the United States.
- On May 6, 2025, Aura appointed William Lundregan as Chief Legal Officer and Jeff Belanger as Chief People Officer to strengthen its executive team.
🤝 Aura Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Aura and Boston Red Sox partner to unveil Aura Pavilion at Fenway Park, enhancing fan experience with premium dining and seating.
- Aura announced a strategic partnership with Life360, which includes a $25 million investment from Life360 and exclusive rights for Aura to sell Life360 as a bundled solution through its Employee Benefits channel.
- On May 6, 2025, Aura partnered with MetLife to launch AI-powered online safety tools for U.S. employers to address mental health concerns for employees and their families.
📈 Aura Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- Aura announced a $140M Series G funding round at a $1.6B valuation and launched AI-powered tools to help parents support their kids' balanced lives.
- Aura announced a successful Series G funding round and launched new features to help parents understand their children's digital lives.
- Aura closed a Series G funding round, securing $140 million in equity and debt, led by Ten Eleven Ventures and Madrone Capital, with participation from AT&T Ventures, bringing its valuation to $1.6 billion.
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