Atome | Competitive Intelligence Profile
Atome is Southeast Asia's leading 'buy now, pay later' brand, offering consumers financial access and flexibility by splitting bills...
Atome is Southeast Asia's leading 'buy now, pay later' brand, offering consumers financial access and flexibility by splitting bills into deferred payments. Part of the Advance Intelligence Group, it serves over 500 enterprise clients, 235,000 merchants, and 40 million consumers, with a focus on fashion, beauty, lifestyle, fitness, and homeware. Atome also provides financial services like Cards and micro-lending under Atome Financial, aiming to offer affordable credit access across ASEAN.
🛍️ Atome Product and Pricing Intelligence →
📅 Atome Event Participations →
⚖️ Atome Regulatory Intelligence →
👔 Atome Management and Leadership Team →
⚔️ Atome Alternatives and Competitors →
💼 Atome Hiring and Layoffs →
🤝 Atome Partnerships, Clients and Vendors →
📈 Atome Financial Performance, Fundraising, M&A →
🛍️ Atome Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Atome offers a ₱200 discount with a minimum spend of ₱2,000 valid until July 28, 2025 during the Lazada sale.
📅 Atome Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
⚖️ Atome Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Atome Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Financial Officer
[email protected] -
Deputy Chief Executive Officer[email protected]
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Chief Financial Officer[email protected]
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Chief Executive Officer
⚔️ Atome Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
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💼 Atome Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Atome Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- Atome Singapore partnered with HyperGram to create immersive 3D holographic brand experiences in Plaza Singapura and Raffles City.
📈 Atome Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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