ASSA ABLOY | Competitive Intelligence Profile
ASSA ABLOY is the global leader in access solutions, specializing in locks, access control, door automatics, and security solutions....
ASSA ABLOY is the global leader in access solutions, specializing in locks, access control, door automatics, and security solutions. With operations in over 70 countries and sales worldwide, the company focuses on creating safe, secure, and convenient access to both physical and digital places. ASSA ABLOY's innovations aim to help billions of people experience a more open world every day.
🛍️ ASSA ABLOY Product and Pricing Intelligence →
📅 ASSA ABLOY Event Participations →
⚖️ ASSA ABLOY Regulatory Intelligence →
👔 ASSA ABLOY Management and Leadership Team →
⚔️ ASSA ABLOY Alternatives and Competitors →
💼 ASSA ABLOY Hiring and Layoffs →
🤝 ASSA ABLOY Partnerships, Clients and Vendors →
📈 ASSA ABLOY Financial Performance, Fundraising, M&A →
🛍️ ASSA ABLOY Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Maxxess Systems integrated ASSA ABLOY IN120 and IN220 locks with its eFusion and eAXxess platforms for intelligent access control via PoE and WiFi, as announced by Angelo Faenza, Head of Digital Access Solution at ASSA ABLOY US.
- ASSA ABLOY's Sainte-Savine production site added new drilling and pinning machines to enhance precision and speed while reducing operator strain, as stated by Nicolas Watremez, CAP Leader in the RADIAL assembly line.
- ASSA ABLOY integrated its ARX access control solution with the Sharry workplace platform to enable mobile credentials and visitor management, as announced by Matti Kuismin, VP & Head of Product Unit EAC at ASSA ABLOY Opening Solutions EMEIA.
📅 ASSA ABLOY Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- ASSA ABLOY Entrance Systems will showcase their heavy industrial door solutions, including the Megadoor vertical lift door, at booth 449 during the 2026 Pittsburgh AISTech event.
- ASSA ABLOY showcased its data center solutions and celebrated innovation at its New Product Launch event in Africa, featuring presentations by Gerrit Viviers (SVP & Head of Africa), Gavin (Director & Head of Sub Sahara Africa Group), and Humphrey (Managing Director AA Kenya).
⚖️ ASSA ABLOY Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 ASSA ABLOY Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Vice President, Chief Technology Officer & Head of Residential
[email protected] -
President and CEO[email protected]
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Senior Vice President and Chief Technology Officer of HID Global[email protected]
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Executive Vice President and CFO[email protected]
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Senior Vice President & Chief Technology Officer EMEIA & CTO Mechanical Core[email protected]
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Managing Director[email protected]
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Director and Chief Operations Officer MEIA[email protected]
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Chief Financial Officer Nordic Business Area[email protected]
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Managing Director[email protected]
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CFO[email protected]
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Managing Director[email protected]
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Chief Financial Officer[email protected]
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CFO Benelux region[email protected]
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CFO Central Europe[email protected]
⚔️ ASSA ABLOY Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Allegion |
- Dormakaba |
- Schlage |
- Salto Systems |
- Arkas |
- RCO Security |
- Stanley Black & Decker |
- Ingersoll Rand |
- JELD-WEN |
- ADT |
- SALTO |
- ARROW Industrial |
- Milre |
- Dorset |
- The Chamberlain |
- Godrej |
- GEZE |
- Julius Blum |
- Ozone Overseas |
- Dormakaba Nederland |
- Dormakaba Group |
- Hilti Saudi Arabia |
- Arrow Industrial Group |
- Loc International |
- CERTEGO |
- Boon Edam India
💼 ASSA ABLOY Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
- ASSA ABLOY is hiring a General Director Mexico in Mexico.
- ASSA ABLOY is hiring a Head of Quality Assurance (m/w/d) in Germany.
- Urtzi Zubiate, previously Chief Operations Officer Iberia at ASSA ABLOY Group in Spain, is now VP & Head of Spain and Morocco at ASSA ABLOY Opening Solutions in Spain.
🤝 ASSA ABLOY Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
- ASSA ABLOY extended its sports partnership by renewing the skybox at Planet Group Arena for 3 years, offering clients exclusive football experiences.
- ASSA ABLOY partners with Transact + CBORD to offer wireless locks and mobile credential solutions for safer and more efficient campus security management.
📈 ASSA ABLOY Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
- ASSA ABLOY will present its Q2 2025 report on July 17.
- ASSA ABLOY acquired Calmell, a Spanish manufacturer of smart cards and tickets, on July 14, 2025.
- ASSA ABLOY acquired Kingspan Door Components, a Belgian manufacturer of door panels, on June 4, 2025 to strengthen its position in mature markets.
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