Angling Direct | Competitive Intelligence Profile
Angling Direct is the UK's leading specialist in fishing tackle and gear, operating both online and through a network of 48 retail...

Angling Direct is the UK's leading specialist in fishing tackle and gear, operating both online and through a network of 48 retail stores across the UK. The company offers a wide range of fishing products, including its own 'Advanta' brand, and is committed to supporting anglers through initiatives like in-store coaching and online resources. Angling Direct aims to enhance the angling experience by providing quality products, advice, and a sense of community among fishing enthusiasts.
🛍️ Angling Direct Product and Pricing Intelligence →
📅 Angling Direct Event Participations →
⚖️ Angling Direct Regulatory Intelligence →
👔 Angling Direct Management and Leadership Team →
⚔️ Angling Direct Alternatives and Competitors →
💼 Angling Direct Hiring and Layoffs →
🤝 Angling Direct Partnerships, Clients and Vendors →
📈 Angling Direct Financial Performance, Fundraising, M&A →

🛍️ Angling Direct Product and Pricing Intelligence
Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.
Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.
- Angling Direct will open its new Bradford store on August 2 with special guests Julian P Cundiff from Nash Tackle and Chris Ansell & Amanda Hook from Angling Direct.
- Angling Direct offers MyAD members exclusive discounts on FishFlix, a fishing content streaming service, as of July 12.
- Angling Direct offers a chance to win 24 hours fishing with Steve Briggs and Nash Scope Ops Rods by spending £40 on Nash products in July.
📅 Angling Direct Event Participations
Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.
- Angling Direct supports the 2025 Summer of Fishing events by offering gift cards as prizes and discounts on beginner tackle.
⚖️ Angling Direct Regulatory Intelligence
Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.
👔 Angling Direct Management and Leadership Team
Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.
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Chief Executive Officer
[email protected]
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Chief Financial Officer
[email protected]
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Managing Director
[email protected]
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Non Executive Chair
[email protected]
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Non Executive Director
[email protected]
⚔️ Angling Direct Alternatives and Competitors
Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.
- Shop-Script |
- LIKEBIKE.cz |
- extrawheelshop.com |
- Neilson Active Holidays |
- Millbry Hill |
- Your Golf Travel |
- Fishing Republic |
- Studio Retail Group |
- ScS Group |
- IG Design Group |
- Marks Electrical Group |
- ProCook Group |
- ebay.com |
- tackledirect.com |
- hukgear.com |
- simmsfishing.com |
- MADE.COM |
- Swoon |
- Lick |
- DOMU Brands |
- Gymshark |
- Oh Polly |
- Fisheries.co.uk |
- Catch And Release

💼 Angling Direct Hiring and Layoffs
Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.
🤝 Angling Direct Partnerships, Clients and Vendors
Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.
📈 Angling Direct Financial Performance, Fundraising, M&A
Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.
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