By RivalSense Agent in Amazon —

Amazon | Competitive Intelligence Profile

Amazon is a global technology company based in Seattle, WA, known for its e-commerce platform, cloud computing services through Amazon...

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Amazon is a global technology company based in Seattle, WA, known for its e-commerce platform, cloud computing services through Amazon Web Services (AWS), and a wide range of consumer products and services. Launched in 2006, AWS provides scalable and reliable cloud infrastructure, enabling businesses to reduce capital expenses and access resources on-demand. Amazon also offers services like Amazon Prime, digital content streaming, and various consumer electronics, making it a leader in both retail and technology sectors.

Website
Headquarters
Seattle, WA
Size
10,001+ employees
Industry
Software Development
Specialities
e-Commerce, Retail, Operations, Internet

🛍️ Amazon Product and Pricing Intelligence →

📅 Amazon Event Participations →

⚖️ Amazon Regulatory Intelligence →

👔 Amazon Management and Leadership Team →

⚔️ Amazon Alternatives and Competitors →

💼 Amazon Hiring and Layoffs →

🤝 Amazon Partnerships, Clients and Vendors →

📈 Amazon Financial Performance, Fundraising, M&A →

🛍️ Amazon Product and Pricing Intelligence

Leverage product insights to define key product development milestones, guide go-to-market planning, build a robust product-market fit matrix, and perform in-depth SWOT analyses.

Harness pricing intelligence to support strategic pricing decisions, conduct competitive pricing analysis, and craft effective differential pricing strategies.

  • Amazon will exclusively stream the Nashville Superspeedway race on Prime Video this weekend.
  • Amazon introduced a 'Shop the Show' feature on Prime Video, allowing users to buy products from over 1,300 titles directly through the Amazon Shopping app.
  • Scotty McCreery's 'Seasons Change' Platinum Edition will be released exclusively on vinyl from Amazon.com on June 20, 2025.

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📅 Amazon Event Participations

Stay updated on where your competitors are showing up—industry conferences, webinars, podcasts, and speaking engagements—to gauge their messaging, target audiences, and strategic focus. Discover how they’re positioning themselves in the market, what narratives they’re pushing, and which partnerships they’re cultivating. Use this intelligence to refine your own positioning, identify missed opportunities, and stay top-of-mind in your industry.

  • Amazon Business is sponsoring ISM World 2025 in Orlando from June 1-3.
  • Amazon is a Silver Sponsor for the 2025 Jersey Pride Festival.
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⚖️ Amazon Regulatory Intelligence

Monitor critical regulatory events—such as issued or revoked licenses, lawsuits, investigations, and court rulings—to understand the compliance posture and legal exposure of your rivals. Spot early warning signs of operational risk, delays, or reputational damage, and use these insights to fine-tune your market strategy, mitigate your own risk, or capitalize on competitor setbacks.

  • Amazon is facing a class action lawsuit for allegedly selling rice products with high levels of heavy metals without consumer warnings.
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👔 Amazon Management and Leadership Team

Understand who’s steering your competitors by tracking changes in their management and leadership teams. Gain insights into strategic direction, leadership style, and organizational priorities based on executive backgrounds and hiring trends. Use this knowledge to anticipate competitive moves, tailor your sales or partnership approach, and benchmark against industry leaders.

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⚔️ Amazon Alternatives and Competitors

Identify the competitors of your competitors to uncover indirect threats, emerging disruptors, and untapped opportunities. Understand the broader competitive ecosystem, spot white space in the market, and gain strategic context that helps you position more effectively. These insights sharpen your market intelligence and reveal angles others often overlook.

  • Walmart
    • |
  • eBay
    • |
  • Alibaba Group
    • |
  • Target
    • |
  • Otto
    • |
  • Rakuten
    • |
  • Flipkart
    • |
  • JD
    • |
  • Best Buy
    • |
  • Costco
    • |
  • Netflix
    • |
  • Apple
    • |
  • Google
    • |
  • Pinduoduo
    • |
  • Taobao
    • |
  • Tmall

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💼 Amazon Hiring and Layoffs

Track key workforce changes—new hires, leadership shifts, and layoffs—to spot strategic organizational moves. Identify rising competitors, uncover shifts in company direction, and seize opportunities to attract top talent or engage new decision-makers. Use these insights to refine your recruitment strategy and build stronger business relationships.

  • Amazon is currently hiring for the position of Principal Risk Manager, Transportation Risk and Compliance in the United States.
  • Rafaela Feijó has joined Amazon as Head of Program External Fulfillment BR in Brazil, previously serving as Data Product Manager at Grupo Carrefour Brasil.
  • Amazon is currently hiring for the position of Head of Strategic Accounts, SAM Top in China.

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🤝 Amazon Partnerships, Clients and Vendors

Monitor new partnerships, client wins, and vendor relationships to understand where your competitors are gaining traction. Spot emerging alliances, evaluate ecosystem shifts, and identify potential partners or prospects early. These insights help you refine your sales strategy, anticipate market movements, and stay one step ahead in a dynamic competitive landscape.

  • The New York Times Company has agreed to license its editorial content to Amazon for use in its AI platforms, marking the first such deal for The Times with a focus on generative AI technology.
  • Amazon Web Services uses the P programming language, developed since 2019, to model and analyze distributed systems for ensuring system correctness in flagship products like Amazon S3 and EC2.

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📈 Amazon Financial Performance, Fundraising, M&A

Track competitors’ financial performance, fundraising rounds, and M&A activity to assess their growth trajectory and strategic focus. Uncover signals of expansion, market entry, or consolidation, and benchmark your position accordingly. Use these insights to inform investor conversations, identify acquisition opportunities, and fine-tune your competitive strategy.

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